000			01998nam a2200385Ki 4500
001			ocn865508674
003			OCoLC
005			20240726105206.0
008			131217s2010 mau o 000 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422170717 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHF5438 _b.B895 2010
049			_aNTA
100	1		_aKotter, John P., _d1947- _e1
245	1	0	_aBuy-in : _bsaving your good idea from getting shot down / _cJohn P. Kotter and Lorne A. Whitehead.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c(c)2010.
300			_a1 online resource (xi, 192 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aThe Centerville story. The death of a good plan -- _tSaving the day in Centerville, part one -- _tSaving the day in Centerville, part two -- _tSaving the day in Centerville, part three -- _tThe method. Four ways to kill a good idea -- _tA counterintuitive strategy for saving your good idea -- _tTwenty-four attacks and twenty-four responses -- _tA quick reference guide for saving good ideas.
520	0		_aExplains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
530			_a2 _ub
650		0	_aSales promotion.
650		0	_aCreative ability in business.
650		0	_aPublic relations.
655		1	_aElectronic Books.
700	1		_aWhitehead, Lorne A.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675128&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2010 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92127 _d92127
902			_a1 _bCynthia Snell _c1 _dCynthia Snell