000 01877nam a2200385Ki 4500
001 ocn865508795
003 OCoLC
005 20240726105206.0
008 131217s2011 maua ob 001 0 eng d
040 _aNT
_beng
_erda
_epn
_cNT
020 _a9781422172896
_q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050 0 4 _aHF5415
_b.N684 2011
049 _aNTA
100 1 _aBerman, Saul Jay,
_d1946-
_e1
245 1 0 _aNot for free :
_brevenue strategies for a new world /
_cSaul J. Berman.
260 _aBoston, Mass. :
_bHarvard Business Review Press,
_c(c)2011.
300 _a1 online resource (v, 224 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a2
520 0 _aWhat do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
505 0 0 _aSegmentation --
_tPricing innovation --
_tPayer innovation --
_tPackage innovation --
_tConclusion: Launching innovation.
530 _a2
_ub
650 0 _aMarket segmentation.
650 0 _aNew products.
650 0 _aTechnological innovations.
650 0 _aDigital media
_xEconomic aspects.
655 1 _aElectronic Books.
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675121&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
_D
_eEB
_hHF.
_m2011
_QOL
_R
_x
_8NFIC
_2LOC
994 _a02
_bNT
999 _c92120
_d92120
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell