000			02145nam a2200361Ii 4500
001			ocn870863254
003			OCoLC
005			20240726105206.0
008			140220s2008 mau ob 000 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422163856 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHM1196 _b.P477 2008
049			_aNTA
245	1	0	_aPersuading people : _bexpert solutions to everyday challenges. _c
260			_aBoston, Mass. : _bHarvard Business Press, _c(c)2008.
300			_a1 online resource (x, 91 pages i18 cm.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aPocket mentor series
504			_a1
505	0	0	_aMentor's Message: Why Master the Art and Science of Persuasion? -- _tPersuading People: The Basics -- _tUnderstanding Persuasion -- _tBuilding Your Credibility -- _tUnderstanding Your Audience -- _tWinning Your Audience's Mind -- _tCapturing Your Audience's Heart -- _tOvercoming Resistance from Listeners -- _tActivating Audience Self-Persuasion -- _tTips and Tools -- _tTools for Persuading People -- _tTest Yourself -- _tTo Learn More -- _tSources for Persuading People.
520	1		_a"Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.
530			_a2 _ub
650		0	_aPersuasion (Psychology) _xSocial aspects.
650		0	_aPersuasion (Rhetoric)
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675100&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHM _m2008 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92101 _d92101
902			_a1 _bCynthia Snell _c1 _dCynthia Snell