000			06237nam a2200421Ki 4500
001			ocn865508853
003			OCoLC
005			20240726105206.0
008			131217s2010 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422162330 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHD45 _b.E476 2010
049			_aNTA
100	1		_aBernoff, Josh. _e1
245	1	0	_aEmpowered : _bunleash your employees, energize your customers, transform your business / _cJosh Bernoff, Ted Schadler.
260			_aBoston, Mass. : _bHarvard Business Press, _c(c)2010.
300			_a1 online resource (viii, 252 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWhy your business needs HEROes -- _tEmployee HEROes and their projects -- _tPeer influence analysis -- _tDelivering groundswell customer service -- _tEmpowering customers with mobile applications -- _tAmplifying your fans -- _tDo-it-yourself technology fuels the HERO compact -- _tIs your company ready for HEROes? -- _tLeading and managing HEROes -- _tHelping HEROes innovate -- _tHelping HEROes collaborate -- _tKeeping HEROes safe -- _tSupporting HEROes with technology innovation -- _tBecoming HERO-powered.
520	1		_a""Empowered delivers insight into one of the most underused opportunities for major marketerst︣apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don't just tell you what to do but also offer a framework for how to do it."A︣bbey Klaassen Executive Editor, Advertising Age" ""When Josh talks, big companies listen. Let Josh and Ted show you what more and more companies are figuring out the hard way: the world has changed, forever."S︣eth Godin Author, Linchpin" ""For years, business books have been telling marketers to empower customers through digital channels. Empowered is even more relevant given today's realities. It gives us the tools to align our marketing strategy with the expectations of our already-empowered customers."G︣eorges-Edouard Dias Senior Vice President, Digital Business, L'Oreal" ""Our personal and business worlds have changeda︣nd Empowered is the blueprint for digital immigrants and natives to successfully participate."S︣tephen Gillett Chief Information Officer, General Manager of Digital Ventures, Starbucks Coffee Company" ""Customers today insist on innovation. Recognizing this reality, organizations in the twenty-first century must engage and energize creative employees to establish sustainable differentiation and drive results. In this timely book, Bernoff and Schadler provide practical thinking based on dozens of case studies and offer insight on how best to unleash the creative forces within your company."-Shaygan Kheradpir Executive Vice President and Chief Information Officer, Verizon" "is your company empowered for success?".
520	8		_a"You Know It's Happening within your organization. Your peopleu︣sing low-cost, accessible technologya︣re connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?" "We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever beforeo︣ften overmatching your team." "In Empowered, Forrester's Josh Bernoffco author of the pioneering book Groundswella︣nd Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. Or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company." "The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role. to both support and secure these business solutions." "Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:" "Statistical analysis of the 16 percent of customers who account for 80 percent of online influence" "The HERO index: a scorecard of the industries and departments with the mosta︣nd the.. fewestH︣EROes".
520	8		_a"The game plan for IT's new role as a key partner in technology empowerment throughout the company" "Dozens of case studies and examples from firms in every industry, from retail to business services" "With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block themi︣t's your choice. Empowered will help you make the right decision."--BOOK JACKET.
530			_a2 _ub
650		0	_aTechnological innovations _xManagement.
650		0	_aBusiness enterprises _xTechnological innovations.
650		0	_aCustomer services _xTechnological innovations.
650		0	_aOnline social networks _xEconomic aspects.
655		1	_aElectronic Books.
700	1		_aSchadler, Ted.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675061&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD _m2010 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92082 _d92082
902			_a1 _bCynthia Snell _c1 _dCynthia Snell