000			03052cam a2200553Mi 4500
001			on1085074147
003			OCoLC
005			20240726105205.0
008			190207s2004 maua ob 001 0 eng d
040			_aYDX _beng _epn _erda _cYDX _dOCLCO _dIDEBK _dOCLCF _dNT _dEBLCP _dMERUC _dINARC _dEZ9
020			_a9781422160749 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD41 _b.F888 2004
049			_aMAIN
100	1		_aPrahalad, C. K. _e1
245	1	0	_aThe future of competition _bco-creating unique value with customers / _cC.K. Prahalad, Venkat Ramaswamy.
260			_aBoston, Mass. : _bHarvard Business School Pub., _c(c)2004.
300			_a1 online resource (xiii, 256 pages ): _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aThe co-creation of value -- _tBuilding blocks of co-creation -- _tThe co-creation experience -- _tExperience innovation -- _tExperience personalization -- _tExperience networks -- _tThe market as a forum -- _tCreating new strategic capital -- _tManager as consumer -- _tRapid knowledge creation -- _tStrategy as discovery -- _tBuilding new capabilities for the future.
520	1		_a"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket.
530			_a2 _ub
650		0	_aCompetition.
650		0	_aCustomer relations.
650		0	_aCustomer services.
650		0	_aStrategic planning.
650		0	_aEconomic value added.
650		0	_aSuccess in business.
650	0	4	_aCliënten.
650	0	4	_aConcurrence.
650	0	4	_aContatos com clientes.
650	0	4	_aCréation de valeur.
650	0	4	_aEconomische waarde.
650	0	4	_aPlanejamento estratégico.
650	0	4	_aRelation avec la clientèle.
650	0	4	_aRéussite dans les affaires.
650	0	4	_aServiço ao cliente.
650	0	4	_aStrategische planning.
650	0	4	_aValeur ajoutée.
655		1	_aElectronic Books.
700	1		_aRamaswamy, Venkatram.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675009&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD _m(c)2004 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c92047 _d92047
902			_a1 _bCynthia Snell _c1 _dCynthia Snell