000			03151nam a2200385Ki 4500
001			ocn865508775
003			OCoLC
005			20240726105205.0
008			131217s2010 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422157121 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHD38 _b.A535 2010
049			_aNTA
100	1		_aDavenport, Thomas H., _d1954- _e1
245	1	0	_aAnalytics at work : _bsmarter decisions, better results / _cThomas H. Davenport, Jeanne G. Harris, Robert Morison.
260			_aBoston, Mass. : _bHarvard Business Press, _c(c)2010.
300			_a1 online resource (xiii, 214 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWhat it means to put analytics to work -- _tData : the prerequisite for everything analytical -- _tEnterprise : integrating across organizational silos -- _tLeadership : the deciding DELTA factor -- _tTargets : picking your spots for analytics -- _tAnalysts : managing scarce and valuable talent -- _tEmbed analytics in business processes -- _tBuild an analytical culture -- _tReview your business comprehensively -- _tMeeting challenges along the way -- _tToward more analytical decisions and better results.
520	1		_a"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.
530			_a2 _ub
650		0	_aBusiness intelligence.
650		0	_aDecision making.
655		1	_aElectronic Books.
700	1		_aHarris, Jeanne G.
700	1		_aMorison, Robert.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675005&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2010 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c92045 _d92045
902			_a1 _bCynthia Snell _c1 _dCynthia Snell