000			01831nam a2200373Ki 4500
001			ocn865508328
003			OCoLC
005			20240726105204.0
008			131217s2010 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9781422156162 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
050	0	4	_aHF1040 _b.B438 2010
049			_aNTA
100	1		_aD'Aveni, Richard A. _e1
245	1	0	_aBeating the commodity trap : _bhow to maximize your competitive position and increase your pricing power / _cRichard A. D'Aveni.
260			_aBoston, Mass. : _bHarvard Business Press, _c(c)2010.
300			_a1 online resource (xiv, 194 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aThe three commodity traps : from diamonds to glass -- _tThe deterioration trap : how to manage market power to beat low-end competitors -- _tThe proliferation trap : how to manage multiple threats to your competitive position -- _tThe escalation trap : how to manage the escalating momentum of one-upmanship -- _tThe diamond in the rough : how to keep finding your best competitive position.
530			_a2 _ub
650		0	_aCommercial products.
650		0	_aConsumption (Economics)
650		0	_aStrategic planning.
650		0	_aCompetition.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674917&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2010 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c91989 _d91989
902			_a1 _bCynthia Snell _c1 _dCynthia Snell