000			02742cam a2200505 i 4500
001			ocn865508283
003			OCoLC
005			20240726105203.0
008			131217s2012 maua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dOCLCO _dYDXCP _dIDEBK _dOCLCQ _dOCLCO _dOCLCQ _dEBLCP _dMERUC _dOCLCQ _dYDX _dOCLCA _dVLB _dOCLCQ _dOCLCA _dTEFOD _dK6U _dOCLCA _dUKAHL _dOCLCA _dRECBK _dOCLCQ _dOCLCO
020			_a9781422143575 _q((electronic)l(electronic)ctronic)
050	0	4	_aHF5415 _b.W566 2012
049			_aMAIN
100	1		_aSachs, Jonah. _e1
245	1	0	_aWinning the story wars : _bwhy those who tell--and live--the best stories will rule the future / _cJonah Sachs.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c(c)2012.
300			_a1 online resource (viii, 264 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aPart one. The broken world of storytelling. The story wars are all around us -- _tThe five deadly sins -- _tThe myth gap -- _tMarketing's dark art -- _tPart two. Shaping the future. Interlude: a creation myth for marketers -- _tTell the truth, part I: the art of empowerment marketing -- _tBasic training: identifying your values -- _tTell the truth, part II: the hero's journey -- _tBasic training: designing your core story elements -- _tBe interesting: freaks, cheats, and familiars -- _tBasic training: generating your stories -- _tLive the truth.
520	0		_a"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior --
530			_a2 _ub
650		0	_aMarketing _xSocial aspects.
650		0	_aStorytelling _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aSocial media.
650		0	_aMarketing.
650		0	_aPublicity.
650		0	_aAdvertising.
650		0	_aNarrative medicine.
650	1	2	_aMarketing
650	2	2	_aPersonal Narratives as Topic
650	2	2	_aAdvertising
650	2	2	_aSocial Media
650	2	2	_aNarration
650	2	2	_aAnecdotes as Topic
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=674868&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF _m2012 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c91957 _d91957
902			_a1 _bCynthia Snell _c1 _dCynthia Snell