000			04159cam a22004458i 4500
001			on1255522935
003			OCoLC
005			20240726105202.0
008			210531s2021 mau o 001 0 eng
010			_a2021025749
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dTEFOD _dNT
020			_a9781647821791 _q((electronic)l(electronic)ctronic)
042			_apcc
050	0	0	_aHF5415 _b.W566 2021
049			_aMAIN
100	1		_aReichheld, Frederick F., _e1
245	1	0	_aWinning on purpose : _bthe unbeatable strategy of loving customers / _cFred Reichheld with Darci Darnell and Maureen Burns (Bain and Company, Incorporated).
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aForeword: John Donahoe, CEO Nike -- _tPreface: The purpose of Net Promoter -- _tIntroduction: Know your purpose (then live it) -- _tLead with love (the unbeatable purpose) -- _tAim for greatness (we all can be great) -- _tLove your customers (the quintessence of customer capitalism) -- _tInspire your teams (to embrace a life of meaning and service) -- _tRespect your investors (loyalty-driven growth engines deliver true value) -- _tHonor the Golden Rule (but first, understand it) -- _tBe remarkable (not merely satisfactory) -- _tBe persistent (build culture-reinforcing systems) -- _tBe humble (Net Promoter 3.0 and beyond).
520	0		_a"Can your company win by embracing a higher purpose? The answer is a resounding yes-and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Since its introduction two decades ago by author and customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it-from industrial giants such as Mercedes-Benz and Cummins to Silicon Valley sweethearts such as Apple and Google to digital innovators such as Warby Parker and Peloton. Why? Love. In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers-and the best way to do that is to embrace a rating system that segments customers into Promoters, Passives, and Detractors. NPS illuminates a radically simple idea: prosper by treating people the way you want to be treated. It puts the Golden Rule-and love-at the heart of enduring business success. Across a wide range of industries, the "star" NPS companies consistently deliver higher returns to shareholders. Want to double the stock market returns of an index fund? This book shows you how. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits"-generated when customers come back for more and bring their friends-and argues convincingly that EGR should be included in audited financial statements. Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time-and your indispensable guide to making NPS the key to your own company's success"-- _cProvided by publisher.
530			_a2 _ub
650		0	_aRelationship marketing.
650		0	_aCustomer loyalty.
650		0	_aConsumer satisfaction.
650		0	_aMarketing research.
650		0	_aWord-of-mouth advertising.
655		1	_aElectronic Books.
700	1		_aDarnell, Darci, _e1
700	1		_aBurns, Maureen _e1
700	1		_q(Maureen Farrell),
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2732054&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2021 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c91889 _d91889
902			_a1 _bCynthia Snell _c1 _dCynthia Snell