| 000 | 02405cam a2200373Mi 4500 | ||
|---|---|---|---|
| 001 | on1225885758 | ||
| 003 | OCoLC | ||
| 005 | 20240726105148.0 | ||
| 008 | 201207s2021 mdu ob 001 0 eng d | ||
| 040 |
_aYDX _beng _erda _cYDX _dOCLCO _dEBLCP _dNT _dOCLCO |
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| 020 |
_a9781421440354 _q((electronic)l(electronic)ctronic) |
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| 050 | 0 | 4 |
_aLB2342 _b.H698 2021 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aFlannery, Teresa M., _d1961- _e1 |
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| 245 | 1 | 0 |
_aHow to market a university : _bbuilding value in a competitive environment / _cTeresa M. Flannery. |
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 490 | 0 | _aHigher Ed leadership essentials | |
| 504 | _a2 | ||
| 520 | 0 |
_a"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- _cProvided by publisher. |
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| 505 | 0 | 0 |
_aIntro -- _tContents -- _tPreface -- _tAcknowledgments -- _tIntroduction. Why Marketing? -- _t1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- _t2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- _t3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- _t4. What's the Big Idea? Developing Brand Strategy and Expression -- _t5. Integration of the Brand across the Institution -- _t6. Digital U: Marketing Higher Education in a Digital World -- _t7. Measuring Results and Progress |
| 505 | 0 | 0 |
_a8. Marketing Investment and Return on Investment -- _t9. The Future of Higher Education Marketing -- _tNotes -- _tIndex -- _tA -- _tB -- _tC -- _tD -- _tE -- _tF -- _tG -- _tI -- _tK -- _tL -- _tM -- _tN -- _tO -- _tP -- _tQ -- _tR -- _tS -- _tT -- _tU -- _tV -- _tW -- _tY |
| 530 |
_a2 _ub |
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| 650 | 0 |
_aEducation, Higher _xMarketing. |
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| 650 | 0 |
_aUniversities and colleges _xAdministration. |
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| 655 | 1 | _aElectronic Books. | |
| 856 | 4 | 0 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2623223&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 |
_cOB _D _eEB _hLB. _m2021 _QOL _R _x _8NFIC _2LOC |
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| 994 |
_a92 _bNT |
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| 999 |
_c91048 _d91048 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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