000			03944cam a2200433 i 4500
001			on1124761573
003			OCoLC
005			20240726105135.0
008			191022s2019 nbu ob 001 0 eng d
010			_a2019015631
040			_aNT _beng _erda _epn _cNT _dOCLCO _dP@U _dJSTOR _dYDX _dOCL _dK6U _dUKAHL _dMM9 _dUX1 _dOCLCQ _dVT2 _dDKU _dOCLCO
020			_a9781496217486 _q((electronic)l(electronic)ctronic)
020			_a9781496217509
043			_anwjm---
050	0	4	_aF1887 _b.B736 2019
049			_aMAIN
245	1	0	_aBrand Jamaica : _breimagining a national image and identity / _cedited by Hume Johnson, Kamille Gentles-Peart.
260			_aLincoln : _bUniversity of Nebraska Press, _c(c)2019.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
520	0		_a"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.<BR /><BR />"-- _cProvided by publisher
520	0		_a"Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"-- _cProvided by publisher
504			_a2
505	0	0	_aBetween fame and infamy: the dialectic tension in Jamaica's nation brand / _rHume Johnson -- _tThe branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / _rNickesia Gordon -- _tWomen of paradise: tourism marketing and the lived realities of Jamaican women abroad / _rKamille Gentles-Peart -- _tBrand Jamaica and the economic cost of homophobia: initiating a conversation / _rAnna Perkins -- _tAn (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / _rLaetitia Saint Loubert -- _tBrand Kingston: re-imagining Jamaica's capital city / _rHume Johnson -- _tHold on to what you got: intellectual property and Jamaican symbols and culture / _rSteffen Mussche-Johansen and Hume Johnson -- _tFinal thoughts / _rHume Johnson and Kamille Gentles-Peart.
530			_a2 _ub
650		0	_aGroup identity _zJamaica.
650		0	_aNational characteristics, Jamaican.
650		0	_aJamaicans.
655		1	_aElectronic Books.
700	1		_aJohnson, Hume N., _e5
700	1		_aGentles-Peart, Kamille, _e5
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2276604&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hF _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c90307 _d90307
902			_a1 _bCynthia Snell _c1 _dCynthia Snell