000			02608cam a2200409 i 4500
001			on1121628104
003			OCoLC
005			20240726105129.0
008			191009s2019 ilu ob 001 0 eng
010			_a2019025425
040			_aDLC _beng _erda _cDLC _dNT _dOCLCO _dJSTOR _dP@U _dYDX
020			_a9780252051739 _q((electronic)l(electronic)ctronic)
042			_apcc
050	0	4	_aHF5415 _b.O587 2019
049			_aMAIN
100	1		_aPowers, Devon, _e1
245	1	0	_aOn trend : _bthe business of forecasting the future / _cDevon Powers.
260			_aUrbana : _bUniversity of Illinois Press, _c(c)2019.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
520	0		_a"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"-- _cProvided by publisher.
505	0	0	_aTrending -- _tThinking in trends -- _tCool hunting -- _tTrends, Incorporated -- _tGlobal futurity -- _tEventful futures -- _tConclusion : public futures.
530			_a2 _ub
650		0	_aConsumer behavior _xForecasting.
650		0	_aNew products.
650		0	_aConsumers _xResearch.
650		0	_aBusiness forecasting.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2204499&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c90047 _d90047
902			_a1 _bCynthia Snell _c1 _dCynthia Snell