000			03125cam a22004098i 4500
001			on1060181470
003			OCoLC
005			20240726105122.0
008			181024s2019 nyu ob 001 0 eng
010			_a2018051303
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dNT _dJSTOR _dEBLCP _dMERER _dYDX _dUAB
020			_a9780231542289 _q((electronic)l(electronic)ctronic)
042			_apcc
050	1	0	_aPN1995 _b.C476 2019
049			_aMAIN
100	1		_aStreet, Sarah, _e1
245	1	0	_aChromatic modernity : _bcolor, cinema, and media of the 1920s / _cSarah Street and Joshua Yumibe.
260			_aNew York : _bColumbia University Press, _c(c)2019.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aFilm and culture
520	0		_a"In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms, and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements, and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical, and educational significance. Drawing on archives in the history of film, popular culture, and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avant-garde film, and how the rise of sound in cinema changed the use of color in film. Ultimately, the authors argue that this expansion of color across the international media environment demonstrates the extent to which it was forging new ways of looking at and experiencing the modern world"-- _cProvided by publisher.
504			_a2
505	0	0	_aColor standards and the industrial field of film -- _tAdvertising, fashion, and color -- _tSynthetic dreams: expanded spaces of cinema -- _tModernist color in the art and avant-garde of the 1920s -- _tChromatic hybridity -- _tColor and the coming of sound.
530			_a2 _ub
650		0	_aColor motion pictures _xHistory.
650		0	_aColor in advertising _xHistory.
655		1	_aElectronic Books.
700	1		_aYumibe, Joshua, _e1
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2087987&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hPN.. _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c89645 _d89645
902			_a1 _bCynthia Snell _c1 _dCynthia Snell