000			02472cam a2200433 i 4500
001			on1084627026
003			OCoLC
005			20240726105122.0
008			190129s2019 nyua ob 001 0 eng
010			_a2019004424
040			_aDLC _beng _erda _epn _cDLC _dOCLCO _dOCLCF _dNT _dEBLCP _dJSTOR _dDEGRU _dYDX _dCUV
020			_a9780231549516 _q((electronic)l(electronic)ctronic)
042			_apcc
050	1	4	_aHF5415 _b.D475 2019
049			_aMAIN
100	1		_aRossman, J. Robert _q(James Robert), _d1946- _e1
245	1	0	_aDesigning experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II
260			_aNew York : _bColumbia University Press, _c(c)2019.
300			_a1 online resource (xviii, 205 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a1 and index
505	0	0	_aIntro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences
505	0	0	_a10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index
520	0		_aJ. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
530			_a2 _ub
650		0	_aCustomer relations.
650		0	_aCustomer services.
650		0	_aExperience.
650		0	_aTarget marketing.
655		1	_aElectronic Books.
700	1		_aDuerden, Mathew D., _e1
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2087955&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c89634 _d89634
902			_a1 _bCynthia Snell _c1 _dCynthia Snell