000			02549cam a22004218i 4500
001			on1047526555
003			OCoLC
005			20240726105114.0
008			180730s2018 scu o 000 0 eng
010			_a2018036544
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCQ _dOCLCO _dNT
020			_a9780826274175 _q((electronic)l(electronic)ctronic)
042			_apcc
043			_an-us---
050	1	0	_aPN1992 _b.R834 2018
049			_aMAIN
100	1		_aEskridge, Sara K., _e1
245	1	0	_aRube tube : _bCBS and rural comedy in the sixties / _cby Sara K. Eskridge.
260			_aColumbia : _bUniversity of Missouri, _c(c)2018.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
520	0		_a"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"-- _cProvided by publisher.
530			_a2 _ub
610	2	0	_aCBS Television Network _xHistory.
650		0	_aCountry life on television.
650		0	_aSituation comedies (Television programs) _zUnited States _xHistory and criticism.
650		0	_aTelevision programs _xSocial aspects _zUnited States _xHistory _y20th century.
650		0	_aPopular culture _zUnited States _xHistory _y20th century.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1925387&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hPN.. _m2018 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c89176 _d89176
902			_a1 _bCynthia Snell _c1 _dCynthia Snell