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008 181210s2019 nyuab ob 001 0 eng d
010 _a2018021508
040 _aNT
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_dYDXIT
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020 _a9781479882281
_q((electronic)l(electronic)ctronic)
050 0 4 _aHD9697
_b.N484 2019
049 _aMAIN
100 1 _aLobato, Ramon,
_e1
245 1 0 _aNetflix nations :
_bthe geography of digital distribution /
_cRamon Lobato.
260 _aNew York :
_bNew York University Press,
_c(c)2019.
300 _a1 online resource (xii, 235 pages) :
_billustrations, maps
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aCritical cultural communication
504 _a2
505 0 0 _aIntroduction --
_tWhat is Netflix? --
_tTransnational television : from broadcast to broadband --
_tThe infrastructures of streaming --
_tMaking global markets --
_tContent, catalogs, and cultural imperialism --
_tThe proxy wards --
_tConclusions.
520 0 _aHow streaming services and internet distribution have transformed global television culture.Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging--including Netflix, the world's largest subscription video-on-demand service.Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix's ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
530 _a2
_ub
610 2 0 _aNetflix (Firm)
650 0 _aVideo-on-demand.
650 0 _aStreaming video.
650 0 _aTelevision broadcasting.
650 0 _aInternational broadcasting.
655 1 _aElectronic Books.
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1789454&site=eds-live&custid=s3260518
_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942 _cOB
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994 _a92
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999 _c88368
_d88368
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell