000			03668cam a2200421Ii 4500
001			on1089833529
003			OCoLC
005			20240726105100.0
008			190314s2019 nyua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dNT
020			_a9781479883059 _q((electronic)l(electronic)ctronic)
043			_an-us---
050	0	4	_aHD9696 _b.I346 2019
049			_aMAIN
100	1		_aDraper, Nora A., _e1
245	1	0	_aThe identity trade : _bselling privacy and reputation online / _cNora A. Draper.
260			_aNew York : _bNew York University Press, _c(c)2019.
300			_a1 online resource (273 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCritical cultural communication
504			_a2
505	0	0	_aIntroduction: framing the consumer privacy industry -- _tPart I. Selling prifacy goes mainstream: selling an anonymous web -- _tOpt out for privacy, opt in for value: the introduction of the infomediary -- _tPart II. Privacy goes public -- _tReputation defenders: selling privacy in public -- _tReputation promoters: building identity capital online -- _tThe big power of small data: a revolution in privacy -- _tConclusion: optimism or amnesia? Looking forward, looking backward.
520	8		_aThe successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity-a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
530			_a2 _ub
650		0	_aInternet industry _zUnited States.
650		0	_aPrivacy _zUnited States.
650		0	_aData protection _zUnited States.
650		0	_aConsumer protection _zUnited States.
650		0	_aInformation technology _xSocial aspects _zUnited States.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1789444&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD.. _m(c)2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c88367 _d88367
902			_a1 _bCynthia Snell _c1 _dCynthia Snell