000			03782cam a2200481Ii 4500
001			ocn932199250
003			OCoLC
005			20240726105012.0
008			151215s2016 enka ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dYDXCP _dNT _dIDEBK _dOCLCF _dCDX _dOCLCQ _dEBLCP _dYDX _dOCLCO _dUKOUP _dOCLCA _dIDB _dUAB _dOCLCQ _dRRP _dTSC _dOCLCO _dUUM _dOCLCO _dOCLCQ _dCUV _dINT _dOCLCQ _dWYU _dOCLCO _dOCLCA _dYOU _dOCLCO _dTKN _dOCLCO _dOCLCA _dOCLCQ _dUKAHL _dOCLCQ _dK6U _dOCLCO
020			_a9780190235130 _q((electronic)l(electronic)ctronic)
020			_a9780190235154 _q((electronic)l(electronic)ctronic)
050	0	4	_aRA427 _b.C667 2016
049			_aMAIN
245	1	0	_aConsumers, corporations and public health : _ba case-based approach to sustainable business / _cedited by John A. Quelch.
250			_aFirst edition.
260			_aOxford ; _aNew York : _bOxford University Press, _c(c)2016.
300			_a1 online resource : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aJohnson and Johnson : the promotion of wellness / _rJohn A. Quelch and Carin-Isabel Knoop -- _tColgate-Palmolive Incorporated : superior anti-cavity toothpaste / _rJohn A. Quelch and Margaret L. Rodriguez -- _tRoyal Caribbean Cruises Limited : safety, environment and health / _rJohn A. Quelch and Margaret L. Rodriguez -- _tCarolinas healthcare system : consumer analytics / _rJohn A. Quelch and Margaret L. Rodriguez -- _tPhilips healthcare : marketing the healthsuite digital platform / _rJohn A. Quelch and Margaret L. Rodriguez -- _tCancer screening in Japan : market research and segmentation / _rJohn A. Quelch and Margaret L. Rodriguez -- _tDumb ways to die : advertising train safety (A), (B), and (C) / _rJohn A. Quelch -- _tCVS health : promoting drug adherence / _rLeslie K. John, John A. Quelch, Robert Huckman -- _tThe slingshot : improving water access / _rJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- _tVaxess Technologies, Inc / _rJohn A. Quelch, Margaret L. Rodriguez -- _tAccessHealth CT : marketing affordable healthcare / _rJohn A. Quelch and Michael Norris -- _t23andMe : genetic testing for consumers (A) and (B) / _rJohn A. Quelch and Margaret L. Rodriguez -- _tDemarketing soda in New York City / _rJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- _tFresno's social impact bond for asthma / _rJohn A. Quelch and Margaret L. Rodriguez -- _tE-cigarettes : marketing versus public health / _rJohn A. Quelch and Margaret L. Rodriguez -- _tRana plaza : workplace safety in Bangladesh (A) and (B) / _rJohn A. Quelch and Margaret L. Rodriguez -- _tNote on mobile health care / _rJohn A. Quelch and Margaret L. Rodriguez.
520	8		_a'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
530			_a2 _ub
650		0	_aCommerce.
650		0	_aPublic health _xEconomic aspects.
650		0	_aHealth promotion.
650		0	_aProfessional corporations.
650		0	_aNational health services.
650	1	2	_aCommerce
650	1	2	_aPublic Health _xeconomics
650	2	2	_aHealth Promotion _xmethods
650	2	2	_aHealth Services
650	2	2	_aProfessional Corporations
655		1	_aElectronic Books.
700	1		_aQuelch, John A., _e5
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1109700&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hRA. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c85646 _d85646
902			_a1 _bCynthia Snell _c1 _dCynthia Snell