000			02873cam a2200433Ii 4500
001			ocn926047116
003			OCoLC
005			20240726105007.0
008			151022t20162016enk ob 001 0 eng d
010			_z2016304510
040			_aNT _beng _erda _epn _cNT _dYDXCP _dNT _dIDEBK _dCDX _dJSTOR _dOCLCF _dVLB _dOTZ _dUKOUP _dW2U _dP@U _dU3G _dOCLCQ _dIOG _dRRP _dIUL _dNLE _dBRX _dUKMGB _dWAU
015			_aGBB6G6194 _2bnb
015			_aGBB748500 _2bnb
016	7		_a018073479 _2Uk
016	7		_a018258262 _2Uk
020			_a9781784997106 _q((electronic)l(electronic)ctronic)
050	0	4	_aHD69 _b.K537 2016
049			_aMAIN
100	1		_aGunter, Barrie, _e1
245	1	0	_aKids and branding in a digital world /Barrie Gunter.
260			_aManchester : _bManchester University Press, _c(c)2016.
300			_a1 online resource (205 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aWhat is a brand? -- _tKids and branding -- _tEmergence of brand consciousness -- _tChildren and digital branding -- _tBranding potential of online social media -- _tBrands and advergames -- _tBrands and adverworlds -- _tRegulation and control of branding to children.
520	0		_a"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."-- _cProvided by publisher.
530			_a2 _ub
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aInternet advertising and children.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1083199&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHD. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c85354 _d85354
902			_a1 _bCynthia Snell _c1 _dCynthia Snell