000			03993cam a2200433Ii 4500
001			ocn919612461
003			OCoLC
005			20240726105004.0
008			150902s2015 caua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dNT _dYDXCP _dIDEBK _dCDX _dJSTOR
020			_a9780520962149 _q((electronic)l(electronic)ctronic)
043			_ae-uk---
050	0	4	_aDA28 _b.R693 2015
049			_aMAIN
100	1		_aOtnes, Cele, _e1
245	1	0	_aRoyal fever : _bthe British monarchy in consumer culture / _cCele C. Otnes and Pauline Maclaran.
246	3		_aBritish monarchy in consumer culture
250			_aFirst edition.
260			_aOakland, California : _bUniversity of California Press, _c(c)2015.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aProclaimed English/British monarchs : 1066-present -- _tKey events in the British Royal Family since 1981 -- _tIntroduction: the politics and business of monarchy -- _tThe magnetism of the monarchy -- _tThe roots of royal fever -- _t"A head full of royal" : Margaret Tyler's majestic world -- _tThe face on the tea towels : the global quest for Diana -- _tPomp and popcorn : the British Royal Family on stage and screen -- _tMarketing the monarchy -- _tStorying the monarchy : royal tourism and historic royal palaces -- _tWeekends in Windsor : castles, china, and corgis -- _tWilliam and Catherine : remaking the monarchy -- _tThe royal family brand : a right royal future?
520	0		_a"No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher.
530			_a2 _ub
600	3	0	_aWindsor, House of _xPublic opinion.
600	3	0	_aWindsor, House of _xMarketing.
650		0	_aRoyal houses _zGreat Britain _xPublic opinion.
650		0	_aRoyal houses _zGreat Britain _xMarketing.
655		1	_aElectronic Books.
700	1		_aMaclaran, Pauline, _e1
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1058755&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hDA.. _m2015 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c85162 _d85162
902			_a1 _bCynthia Snell _c1 _dCynthia Snell