000			04537cam a2200457Mi 4500
001			ocn994349851
003			OCoLC
005			20240726105004.0
008			151116s2015 nkc o 000 0 eng d
040			_aXFH _beng _erda _cXFH _dYDXCP _dP@U _dIDEBK _dJSTOR _dNT _dOCLCF _dEBLCP _dVLB _dZ5A _dAGLDB _dCCO _dICA _dLOA _dMERUC _dK6U _dJBG _dPIFAG _dFVL _dOCLCO
066			_cZsym
020			_a9780813563763
020			_a9780813563770
043			_an-us---
050	0	4	_aHF5813 _b.J495 2015
049			_aMAIN
100	1		_aSteinberg, Kerri P. _e1
245	1	0	_aJewish Mad Men _bAdvertising and the Design of the American Jewish Experience. _c
246	3		_aJewish Mad Men
260			_aNew Brunswick : _bRutgers University Press, _c(c)2015.
300			_a1 online resource (248 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
500			_aDescription based upon print version of record.
504			_a2
505	0	0	_a""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""List of Illustrations""; ""Acknowledgments""; ""Introduction: More than Advertising""; ""1 Portrait of American Jewish Life""; ""2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation""; ""3 Manischewitz and Maxwell House: The M&M of Jewish Advertising""; ""4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising""; ""5 Matchmaker, Matchmaker: JDating in the Digital Age""; ""Conclusion: More than a Mirror""; ""Notes""; ""Bibliography""; ""Index""
530			_a2 _ub
520	0		_a"Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization"-- _cProvided by publisher.
520	0		_a"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")--Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising--like Albert Lasker and Bill Bernbach--and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States"-- _cProvided by publisher.
650		4	_aJews in advertising.
650		0	_aJews in advertising _xHistory.
650		0	_aAdvertising _xSocial aspects _zUnited States.
650		0	_aAdvertising.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1055398&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHF. S _m2015 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c85128 _d85128
902			_a1 _bCynthia Snell _c1 _dCynthia Snell