000			03021nam a2200373Ki 4500
001			ocn911200712
003			OCoLC
005			20240726104957.0
008			150619s2008 caua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT
020			_a9780804798211 _q((electronic)l(electronic)ctronic)
043			_ae-ru---
050	0	4	_aHG3756 _b.I586 2008
049			_aNTA
100	1		_aGuseva, Alya, _d1974- _e1
245	1	0	_aInto the red : _bthe birth of the credit card market in postcommunist Russia / _cAlya Guseva.
260			_aStanford, Calif. : _bStanford University Press, _c(c)2008.
300			_a1 online resource (202 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aThe architecture of credit card markets -- _tMarket building in the transitional context -- _tSetting the stage : consumer credit and banking before and during the transition -- _tInner circles : card issuing at the dawn of the market -- _tThe stick but no carrot : disseminating cards through employers -- _tThe carrot, at last : will consumer lending lead the way for Russia's credit card market? -- _tThe missing piece of the puzzle : the struggle to institutionalize interbank information sharing and create credit bureaus -- _tRussian credit card market through the lens of continuity and change.
520	1		_a"Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption." "The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world."--BOOK JACKET.
530			_a2 _ub
650		0	_aCredit cards _zRussia (Federation)
650		0	_aConsumer credit _zRussia (Federation)
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1002731&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hHG. _m2008 _QOL _R _x _8NFIC _2LOC
994			_a02 _bNT
999			_c84754 _d84754
902			_a1 _bCynthia Snell _c1 _dCynthia Snell