000			05335cam a2200385Ii 4500
001			ocn933741403
003			OCoLC
005			20240726104951.0
008			160105t20162016mou ob s001 0 eng d
010			_a2015022498
040			_aNT _beng _erda _epn _cNT _dNT _dIDEBK _dCDX _dEBLCP _dCUS _dDEBSZ _dIDB _dAGLDB _dLOA _dICA _dK6U _dCCO _dPIFAG _dFVL _dXFH _dZCU _dOCLCQ _dMERUC _dYDX _dOCLCQ _dU3W _dD6H _dOCLCQ _dWRM _dSTF _dMNI _dVTS _dEZ9 _dICG _dOCLCA _dVT2 _dJSTOR
020			_a9781611175622 _q((electronic)l(electronic)ctronic)
050	0	4	_aQ223 _b.A874 2016
049			_aMAIN
100	1		_aBuehl, Jonathan, _e1
245	1	0	_aAssembling arguments : _bmultimodal rhetoric and scientific discourse / _cJonathan Buehl.
260			_aColumbia : _bUniversity of South Carolina Press, _c(c)2016.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aStudies in rhetoric/communication
520	0		_a"Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analyzing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: 1) establishing new instruments as reliable sources of visual evidence; 2) creating novel arguments from reliable visual evidence; 3) creating novel arguments with unreliable visual evidence; 4) preserving the credibility of visualization practices; and 5) creating multimodal artifacts before and in the era of digital circulation. Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction"-- _cProvided by publisher.
504			_a2
530			_a2 _ub
505	0	0	_aPart 1. Motives and methods for a multimodal rhetoric of science. Scientific visuals : rhetorical potential and rhetorical problems -- _tToward a multimodal rhetoric of science -- _tPart 2. X-ray diffraction crystallography. From agreements to images : the rhetorical foundations of x-ray crystallography -- _tFrom images to arguments : assembling a multimodal argument in 1912 -- _tFrom arguments to alternatives : rhetorical recirculation in 1912 -- _tPart 3. Seafloor spreading. Mapping motion through magnetism : the rhetorical conception of the Vine-Matthews-Morley hypothesis -- _tFrom artifact to argument to object of agreement : the assembly and circulation of magnetic anomaly maps -- _tFrom profiles to timelines : the assembly and circulation of world-moving arguments -- _tPart 4. The twilight zone between clouds and aerosols. Naming the sky : rhetorical definitions and atmospheric science -- _tRevising the twilight zone : the assembly of a multimodal scientific dissociation -- _tTracking the twilight zone : the circulation of a multimodal dissociation -- _tPart 5. Image editors and moving Images : technologies of argumentation -- _tLearning from the era when science met photoshop : toward an ethical rhetoric of the digital scientific image -- _tIntegrating moving images into scientific arguments : from "pseudomovies" to "see movie 1" -- _tAssembling lessons from assembling arguments.
650		0	_aCommunication in science _xPhilosophy.
650		0	_aRhetoric _xPhilosophy.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=973869&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hQ _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c84422 _d84422
902			_a1 _bCynthia Snell _c1 _dCynthia Snell