000			02356cam a2200433Ki 4500
001			ocn940502104
003			OCoLC
005			20240726104947.0
008			160222s2016 ncua ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dP@U _dJSTOR
020			_a9781469622798 _q((electronic)l(electronic)ctronic)
043			_an-us---
050	0	4	_aRA416 _b.R463 2016
049			_aMAIN
100	1		_aTomes, Nancy, _d1952- _e1
245	1	0	_aRemaking the American patient : _bhow Madison Avenue and modern medicine turned patients into consumers / _cNancy Tomes.
260			_aChapel Hill : _bThe University of North Carolina Press, _c(c)2016.
300			_a1 online resource (xviii, 538 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aStudies in social medicine
504			_a2
505	0	0	_apart one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- _tpart two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- _tpart three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
530			_a2 _ub
650		0	_aConsumer-driven health care _zUnited States _xHistory.
650		0	_aMedical care _zUnited States _xHistory.
650		0	_aMedicine _zUnited States _xMarketing _xHistory.
650	2	2	_aMarketing of Health Services _xhistory _zUnited States.
650	2	2	_aHistory, 20th Century _zUnited States.
650	2	2	_aConsumer Participation _xhistory _zUnited States.
650	1	2	_aDelivery of Health Care _xhistory _zUnited States.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=965074&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hRA.. _m2016 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c84195 _d84195
902			_a1 _bCynthia Snell _c1 _dCynthia Snell