000			03433cam a2200385Ii 4500
001			on1222785659
003			OCoLC
005			20240726104904.0
008			201118s2018 enk ob 001 0 eng d
040			_aNT _beng _erda _epn _cNT _dNT _dOCLCO
020			_a9781845409838 _q((electronic)l(electronic)ctronic)
050	0	4	_aR733 _b.S336 2018
049			_aMAIN
100	1		_aErnst, E. _q(Edzard), _e1
245	1	0	_aScam : _bso-called alternative medicine / _cEdzard Ernst.
260			_aExeter, UK : _bImprint Academic, _c(c)2018.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aSocietas : Essays in political and cultural criticism
504			_a2
520	0		_a"Professor Ernst has recieved So-Called Alternative Medicine (SCAM) as a patient, practised it as a doctor, and researched it as a scientist. He provides an insider's perspective by covering aspects of SCAM that most other books avoid. Whilst presenting us with the scientific evidence, Ernst adds his own touches of humour and satire, making this book both informative and entertaining. If you have an interest in healthcare and want a scientifically researched, evidence based evaluation of alterative medicine, this book is for you. It might just prevent you from wasting your money on, or endangering your health with, bogus treatments."--Back cover.
505	0	0	_aPreface -- _t1. Introduction -- _t2. The basics (Evidence and experience ; More good than harm? ; How much of conventional medicine is evidence-based? ; Evidence-based medicine, celebrity-based medicine ; Placebo ; Ethical issues in SCAM) -- _t3. Common problems in SCAM (The root cause and the panacea ; Faer-mongering ; Holism ; Conspiracy theories or paranoia ; Is SCAM a cult? ; Non-communication ; Quackademia) -- _t4. Research and researchers (Research activity in SCAM ; Promotion masquerading as research ; NCCAIM ; The making of a pseudo-researcher ; How can we differentiate good from bad research? ; Scientific misconduct ; Nonsensical research ; Too good to be true ; The role of criticism)
505	0	0	_a5. Healthcare practitioners (The tricks of the SCAM trade ; Inside the brain of a SCAM practitioner ; Little SCAM and Big Pharma ; Holistic dentistry ; Doctors of integrative medicine ; The German 'Heilpratiker' ; Veterinarians ; Nurses ; Midwives ; Pharmacists) -- _t6. Patients and consumers (Patient choice ; When orthodox medicine has nothing more to offer ; The wellness mania ; Value for money ; Alternative cancer cures ; SCAM advice for patients ; Charities ; Great expectations) -- _t7. The funny side (How to become a charlatan ; Monty Python and the homeopaths ; The SCAM lecture ; How to avoid progress from criticism ; Politicians on SCAM ; Prince Charles on SCAM ; The 'knighthood starvation syndrome") -- _tPostscript -- _tGlossary.
530			_a2 _ub
650		0	_aAlternative medicine.
650	0	2	_aComplementary Therapies.
655		1	_aElectronic Books.
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1839237&site=eds-live&custid=s3260518 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password
942			_cOB _D _eEB _hR _m2018 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c81778 _d81778
902			_a1 _bCynthia Snell _c1 _dCynthia Snell