000			03527cam a2200433 i 4500
001			on1286070371
003			OCoLC
005			20240726104849.0
008			211105s2022 caua ob 001 0 eng
010			_a2021054256
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dNT _dOCLCO _dUKAHL _dDEGRU _dYDX
020			_a9781503631458 _q((electronic)l(electronic)ctronic)
042			_apcc
043			_af-ua---
050	0	4	_aTK7881 _b.M435 2022
049			_aMAIN
100	1		_aSimon, Andrew _q(Andrew G.), _e1
245	1	0	_aMedia of the masses : _bcassette culture in modern Egypt / _cAndrew Simon.
260			_aStanford, California : _bStanford University Press, _c(c)2022.
300			_a1 online resource (xiii, 279 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aStanford studies in Middle Eastern and Islamic societies and cultures
504			_a2
505	0	0	_aSelling : leisure, consumer culture, and material terrains -- _tDesiring : theft, smuggling, and the limits of the law -- _tCensuring : tapes, taste, and the creation of Egyptian culture -- _tCopying : piracy, cultural content, and sonorous circuits -- _tSubverting : Shaykh Imam, official stories, and counterhistories -- _tArchiving : microhistory and material traces of tapes past.
520	0		_a"Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"-- _cProvided by publisher.
530			_a2 _ub
650		0	_aAudiocassettes _xSocial aspects _zEgypt _xHistory _y20th century.
650		0	_aSound recordings _xSocial aspects _zEgypt _xHistory _y20th century.
650		0	_aCassette tape recorders _xSocial aspects _zEgypt _xHistory _y20th century.
650		0	_aMass media _xSocial aspects _zEgypt _xHistory _y20th century.
655		1	_aElectronic Books.
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3175967&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hTK. _m2022 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c80932 _d80932
902			_a1 _bCynthia Snell _c1 _dCynthia Snell