000			05251cam a2200421Ki 4500
001			ocn930451401
003			OCoLC
005			20240726104830.0
008			151125s2014 ii o 000 0 eng d
040			_aYDXCP _beng _erda _epn _cYDXCP _dEBLCP _dOCLCQ _dZ5A _dYDX _dOCLCF _dOCLCQ _dLOA _dOCLCO _dNT
020			_a9788122437294 _q((electronic)l(electronic)ctronic)
020			_a812243729X _q((electronic)l(electronic)ctronic)
020			_a9788122442045 _q((electronic)l(electronic)ctronic)
020			_a8122442048 _q((electronic)l(electronic)ctronic)
050	0	4	_aHF1416 _b.T736 2014
049			_aMAIN
100	1		_aDas, Biswajit, _e1
245	1	0	_aTransnational marketing strategy /Biswajit Das, Ipseeta Satpathy, Sanjay Sharan.
260			_aNew Delhi : _bNew Age Management, an imprint of New Age International (P) Limited, Publishers, _c(c)2014.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aCover -- _tPreface -- _tAcknowledgements -- _tContents -- _tChapter 1: Transnational Marketing Strategy -- _tLearning Objectives -- _tPrelude -- _tManagement Orientation and Beliefs -- _tSummary of the Four Orientations -- _tDriving and Restraining Forces AffectingTransnational Integration and Marketing -- _tDriving Forces of Transnationalization -- _tTrends of Changes in the World Economy -- _tLeveraging Mechanism of TransnationalCompanies -- _tWhat are Transnational/Global Corporations? -- _tRestraining Forces -- _tSummary -- _tCase Study -- _tQuestions for Discussion -- _tChapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- _tLearning Objectives -- _tTransnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- _tMarketing Management and Strategic Marketing -- _tStrategic Market Plan and Marketing Plan -- _tMarketing Strategy -- _tTransnational Marketing -- _tConclusive Ideas -- _tSummary -- _tQuestions for discussion -- _tChapter 3: Mapping and MobilizingTransnational Market -- _tLearning Objectives -- _tIntroduction -- _tMeasuring Transnational Market Potential -- _tTransnational Product-Market Strategy: The Process -- _tMarket Boundaries-the Definition -- _tTransnational Distribution Channels -- _tConclusion -- _tSummary -- _tQuestions for discussion -- _tChapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- _tLearning Objectives -- _tStrategic Thrusts in Transnational Marketing: Facets -- _tTransnational Strategic Thrust Areas: An Approach -- _tDefending Relative Market Position -- _tGovernmental Barriers and Constrains on Transnational Growth -- _tRating the Marketing Efectiveness of Transnational Companies -- _tSummary -- _tQuestions for Discussion -- _tChapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- _tLearning objectives -- _tMaxi-Transnational Marketing (MTM) -- _tSummary -- _tQuestions for Discussion.
505	0	0	_aChapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- _tLearning objective -- _tMaximized Accountability -- _tMaximized Awareness -- _tConclusion -- _tSummary -- _tQuestions for Discusion -- _tChapter 7: Planning for Transnational Marketing -- _tLearning Objectives -- _tIntroduction: The Approach -- _tPolitical Risk -- _tGuidelines for a Transnational Investment Strategy -- _tPolicies for Product Development and Diversification -- _tConclusion -- _tSummary -- _tQuestions for Discussions -- _tChapter 8: Integrated Market Planning and Analysis -- _tLearning Objectives -- _tExports Marketing -- _tThe Sale of Knowledge -- _tPlanning for Foreign Investment -- _tPattern of Most Joint Ventures -- _tThe Strategic Subsidiary and the Regional Centre -- _tConclusion -- _tOrganizational Planning for the Transnational Company -- _tFuture Directions -- _tSummary -- _tQuestion for Discussion -- _tChapter 9: Winning Transnational Marketing-A Survey Approach -- _tLearning Objectives -- _tHow to Keep on Winning in Marketing -- _tAttitude Towards Winning in Transnational Marketing -- _tControl -- _tMarket Orientation -- _tInnovation -- _tDirected R&D -- _tThe Role of the Chief Executive -- _tPoints to Watch -- _tSummary -- _tQUestions for Discussion -- _tChapter 10: Some Do's and Don'ts in Transnational Marketing -- _tLearning Objectives -- _tSome Do's -- _tSome Don'ts -- _tSummary -- _tQuestions for Discussion -- _tAdditional Questions -- _tIndex.
520	0		_aThis unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations.
530			_a2 _ub
650		0	_aExport marketing.
655		1	_aElectronic Books.
700	1		_aSatpathy, Ipseeta, _e1
700	1		_aSharan, Sanjay, _e1
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2706820&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hHF _m2014 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c79817 _d79817
902			_a1 _bCynthia Snell _c1 _dCynthia Snell