000 01723cam a2200385Mi 4500
001 on1249475069
003 OCoLC
005 20240726104828.0
008 210501s2021 enk o 001 0 eng d
040 _aEBLCP
_beng
_erda
_cEBLCP
_dYDX
_dNT
_dOCLCO
_dYDX
_dUKAHL
020 _a9781839097102
_q((electronic)l(electronic)ctronic)
020 _a9781839097126
_q((electronic)l(electronic)ctronic)
050 0 4 _aHF5415
_b.C734 2021
049 _aMAIN
245 1 0 _aCrafting customer experience strategy :
_blessons from Asia /
_cedited by Sapna Popli, Bikramjit Rishi.
250 _aFirst edition.
300 _a1 online resource (256 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _a2
520 0 _aCrafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
530 _a2
_ub
650 0 _aCustomer relations
_zAsia.
650 0 _aConsumer satisfaction
_zAsia.
650 0 _aRelationship marketing
_zAsia.
655 1 _aElectronic Books.
700 1 _aPopli, Sapna,
_e5
700 1 _aRishi, Bikramjit,
_d1978-
_e5
856 4 0 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password.
_uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2669176&site=eds-live&custid=s3260518
942 _cOB
_D
_eEB
_hHF.
_m2021
_QOL
_R
_x
_8NFIC
_2LOC
994 _a92
_bNT
999 _c79716
_d79716
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell