000			02695cam a2200409Ii 4500
001			on1099976745
003			OCoLC
005			20240726104809.0
008			190504t20192019mnua o 001 0 eng d
040			_aEBLCP _beng _erda _epn _cEBLCP _dNT _dOCLCF _dOCLCQ _dGZM _dSAD _dUKMGB
015			_aGBC122943 _2bnb
016	7		_a020064462 _2Uk
020			_a9781631597091 _q((electronic)l(electronic)ctronic)
050	0	4	_aNC1002 _b.B736 2019
049			_aMAIN
100	1		_aBudelmann, Kevin, _e1
245	1	0	_aBrand identity essentials : _b100 principles for building brands / _cKevin Budelmann, Yang Kim.
250			_aRevisedition. and expanded
260			_aMinneapolis : _bQuarto Knows, _c(c)2019..
300			_a1 online resource (232 pages) : _bcolor illustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
520	0		_a"Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness--and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable." --publisher description.
505	0	0	_aBrand Identity Framework -- _tEssential Tools -- _tEssential Decisions -- _tEssential Strategies -- _tBrand Audits -- _tCurriculum for Educators.
530			_a2 _ub
650		0	_aLogos (Symbols) _xDesign.
650		0	_aIndustrial design coordination.
655		1	_aElectronic Books.
700	1		_aKim, Yang, _d1968- _e1
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2111781&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hNC. _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c78548 _d78548
902			_a1 _bCynthia Snell _c1 _dCynthia Snell