000			03395cam a22004574i 4500
001			ocm60742116
003			OCoLC
005			20240726093706.0
008			050623s2006 mdu b 001 0 eng
010			_a2005018128
020			_a9780801883156
020			_a9780801883163
035			_a(OCoLC)60742116
040			_aDLC _beng _erda _cDLC _dC#P _dBAKER _dCS1 _dYDXCP _dOCLCQ _dMUQ _dBTCTA _dOCLCG _dIG# _dOCLCQ _dOCLCO _dSGB _dOCLCF _dCHVBK _dOCLCO _dOCLCQ
042			_apcc
043			_an-us---
050	0	4	_aP92.B346.B384 2006
050	0	4	_aP92
100	1		_aBaughman, James L., _d1952-, _e1
245	1	4	_aThe republic of mass culture : _bjournalism, filmmaking, and broadcasting in America since 1941 / _cJames L. Baughman. _hPR
250			_athird edition.
260			_aBaltimore : _bJohns Hopkins University Press, _c(c)2006.
300			_axvii, 298 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aThe American moment
504			_a1 (pages 257-283) and index.
505	0	0	_aThe voluntary propagandists -- _tAmericans and their mass media in 1945 -- _tTest patterns: television comes to America, 1945-1955 -- _tThe war for attention: responding to television, 1947-1958 -- _tEvenings of avoidance: television in the 1960s -- _tCompeting for the marginal: television's rivals, 1958-1970 -- _tNetwork television triumphant, 19070-1981 -- _tThe Babel builders: television's rivals, 1970-1990 -- _tThe perils and possibilities of cable television, 1980-1992 -- _tCentury's end, 1993-2005.
520	0		_aThe new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media: radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock n roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.
530			_a2
830		0	_aAmerican moment.
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip0504/2005018128.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0664/2005018128-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0664/2005018128-d.html
907			_a.b17193217 _b01-20-16 _c01-14-16
942			_cBK _hP _m2006 _e _i2018-07-15 _k24.00
998			_acim _b01-14-16 _cm _da _e- _feng _gmdu _h4
994			_aZ0 _bSBI
945			_g1 _i31923001686621 _j2 _lcimc _o _p24.00 _q _r _s- -- _t61 _u0 _v0 _w0 _x0 _y.i20275663 _z01-20-16
999			_c7842 _d7842
902			_a1 _bCynthia Snell _c1 _dCynthia Snell