000			04143cam a2200397Mi 4500
001			on1085205481
003			OCoLC
005			20240726104806.0
008			190209s2019 xx o 000 0 eng d
040			_aEBLCP _beng _epn _erda _cEBLCP _dEQF _dOCLCO _dOCLCF _dYDX _dOCLCQ _dNT
020			_a9781773617886 _q((electronic)l(electronic)ctronic)
050	0	4	_aS571 _b.A375 2019
049			_aMAIN
100	1		_aWafullah, Nekesah T. _e1
245	1	0	_aAgricultural Marketing
260			_aAshland : _bDelve Publishing, _c(c)2019.
300			_a1 online resource (278 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
504			_a2
505	0	0	_aCover; Half Title Page; Title Page; Copyright Page; About the Author; Table of Contents; List of Figures; List of Tables; Preface; Summary; Chapter 1 Introduction to Agricultural Marketing; 1.1. Introduction; 1.2. The Agri-Business Firm in its Marketing Environment; 1.3. Application of Marketing in Agriculture; 1.4. Marketing Mix and its Components; 1.5. Strategic Marketing in the Field of Agriculture; 1.6. Agricultural Advertising; 1.7. Challenges in Agricultural Marketing in Developing Countries; 1.8. Measure to Improve the Agricultural Marketing
505	0	0	_a1.9. Case Study: Agricultural Marketing in India-Value Creation ApproachReferences; Chapter 2 Modern Marketing Methods and Dimensions of Agricultural Market; 2.1. Introduction; 2.2. Developing the Competitive Advantage; 2.3. Contemporary Channels of Marketing; 2.4. Modernization of Retail Outlets; 2.5. Historical Change In Agriculture; 2.6. Technological Changes In Agriculture; 2.7. Conclusion; 2.8. Case Study; References; Chapter 3 Alternate Agricultural Models; 3.1. Introduction: Agricultural Model; 3.2. Agricultural System Models; 3.3. Objectives For Developing Models
505	0	0	_a3.4. Modeling of An Agricultural Systems: Methods3.5. Acceleration of Technological Innovation With Computational Agricultural Science: Nextgen Vision; 3.6. Alternate Marketing Systems; 3.7. Beyond Food Security; 3.8. A Feminist Perspective; 3.9. Via Campesina; 3.10. A Viable Option; 3.11. The Agricultural Model; 3.12. Benefits to Growers And Agri-Businesses From Agricultural Modeling; References; Chapter 4 Approaches to the Study of Agricultural Marketing; 4.1. Introduction; 4.2. Problems In Agricultural Marketing; 4.3. Some Other Specific Problem In Agricultural Marketing
505	0	0	_a4.4. Problems Faced By Farmers4.5. Barriers In Marketing Process; 4.6. Approaches To Study Marketing; 4.7. Approaches To Study Agricultural Marketing; 4.8. Conclusion; 4.9. Case Study; References; Chapter 5 Packaging, Storage, and Transportation of Agro Materials; 5.1. Introduction; 5.2. Necessity of Packaging; 5.3. Packaging Systems; 5.4. Functions of Food Packaging; 5.5. Damage Suffered by Packaged Product; 5.6. Dos And Don'ts in Storage of High-Quality Agricultural Produce; 5.7. Factors Affecting Storage Life; 5.8. Grain Drying; 5.9. Types of Storage
505	0	0	_a5.10. Importance of Freezing in Food Protection5.11. The Need For Freezing and Frozen Storage; 5.12. Losses During Transportation; 5.13. Handling and Storage Practices; 5.14. Guidelines For The Construction and Design of Storage And Food Processing Area; 5.15. Waste Management In Storage; 5.16. Conclusion; 5.17. Case Study; References; Chapter 6 Controlling and Management of Agricultural Marketing; 6.1. Introduction; 6.2. The Importance of Agricultural and Food Marketing to Developing Countries; 6.3. Agricultural Marketing; 6.4. The Importance of Farm Inputs
500			_a6.5. New Role of Agricultural Marketing
530			_a2 _ub
650		0	_aFarm produce _xMarketing.
655		1	_aElectronic Books.
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2013991&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hS _m2019 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c78412 _d78412
902			_a1 _bCynthia Snell _c1 _dCynthia Snell