000 01853cam a2200373Ii 4500
001 ocn802247882
003 OCoLC
005 20240726093705.0
008 120730s2013 ohua 001 0 eng d
020 _a9781111573232
040 _aSISPL
_beng
_erda
_cSISPL
_dBTCTA
_dPHADU
_dOCLCF
_dYDXCP
_dOCLCQ
_dOKN
050 0 4 _aHF5823.S726.K374 2013
050 0 4 _aHF5823
100 1 _aKaser, Ken,
_e1
245 1 0 _aAdvertising & sales promotion /
_cKen Kaser.
_hPR
246 3 _aAdvertising and sales promotion
260 _aMason, Ohio ;
_aSingapore :
_bSouth-Western Cengage Learning,
_c(c)2013.
300 _axix, 461 pages :
_bcolor illustrations ;
_c29 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _a4..
505 0 0 _aWhat is advertising? --
_tConsumer behavior --
_tThe basics of marketing --
_tProduct and price planning --
_tDistribution planning --
_tPromotion planning --
_tAdvertising media --
_tEffective advertising and sales promotion --
_tCommunicating effective advertising and promotional messages --
_tManagement of effective advertising --
_tConsumer-oriented advertising and sales promotion --
_tThe economics of advertising --
_tLegal and ethical issues affecting advertising --
_tAdvertising in a multicultural market --
_tPlanning your future in advertising.
521 _aGrades 9-12.
530 _a2
530 _a2
_uhttps://ciu.libwizard.com/f/copyright-requests
650 0 _aAdvertising.
650 0 _aSales promotion.
700 1 _aSouth-Western Cengage Learning.
907 _a.b17185518
_b12-01-15
_c12-01-15
942 _cBK
_hHF
_m2013
_i2018-07-15
_k0.00
_2ddc
_w41.26
945 _g1
_i31923001881016
_j2
_lcimc
_o-
_p0.00
_q
_r
_s- --
_t61
_u0
_v0
_w0
_x0
_y.i20260155
_z12-01-15
998 _b12-01-15
_cm
_da
999 _c7768
_d7768
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell