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005 20240726104732.0
008 151001s2016 sz ob 000 0 eng d
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016 7 _a019148069
_2Uk
020 _a9783319223124
_q((electronic)l(electronic)ctronic)
020 _a3319223127
_q((electronic)l(electronic)ctronic)
050 0 4 _aGV1041
_b.E266 2016
049 _aMAIN
245 1 0 _aThe economics of professional road cycling /Daam Van Reeth, Daniel Joseph Larson, editors.
260 _aCham :
_bSpringer Science + Business Media,
_c(c)2016.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aSports economics, management, and policy ;
_vv. 11
504 _a1
520 0 _aOver the past decade, a growing body of academic literature on the economics of road cycling has been amassed. This book is the first volume to bring together a majority of the academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, labor, game theory, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.
505 0 0 _aForeword; Contents; 1 Introduction; Abstract; References; 2 The History of Professional Road Cycling; Abstract; 1 Introduction; 2 Economic Aspects of Professional Road Cycling: From Local Races to Global Sport Events; 2.1 The Emergence of Professional Road Cycling (1890s --
_tMid-1950s); 2.2 The Development and Crises of Professional Road Cycling (Mid-1950s --
_tMid-1980s); 2.3 The Globalization of Professional Road Cycling Since the Mid-1980s; 3 The Institutional Organization of Professional Road Cycling: The Historical Role of the International Cycling Union.
505 0 0 _a3.1 The Organization of the Cycling Calendar3.2 The Creation of a World Ranking System; 3.3 The Setup of Race Rules and Anti-Doping Regulations; 4 The Show of Bicycle Races: A Century of Grand Tours; 4.1 National Passions: The Grand Tours' Background; 4.2 Epic Races: Grand Tours' Difficulty; 4.3 Epic Fights: Riders' Performance and Grand Tours' Competitiveness; 5 Concluding Thought; References; 3 The Organizational Structure of Professional Road Cycling; Abstract; 1 Introduction; 2 The Recent Evolution of the Organization of Professional Road Cycling.
505 0 0 _a3 The Current Organizational Setting of Professional Road Cycling3.1 General Structure; 3.2 Governing Bodies; 3.3 Race Organizers; 3.4 Cycling Teams; 3.5 Professional Cyclists; 4 A Closer Look at the Organizational Structure of Professional Road Cycling; 4.1 Theoretical Background; 4.2 Some Peculiarities of Professional Road Cycling from an Organizational Point of View; 4.3 Why Reforms Are so Difficult; 4.4 Doping as an Organizational Problem; 5 The Proposed 2017 UCI Reform; 6 Conclusion; References; 4 The Finances of Professional Cycling Teams; Abstract; 1 Introduction.
505 0 0 _a2 The Growth in Team Budgets3 The Costs of Cycling Teams; 3.1 Team Composition; 3.2 A Closer Look at the Operating Expenses of Cycling Teams; 3.3 Rider Salaries; 4 The Revenue of Cycling Teams; 4.1 Sponsorship Money; 4.2 Participation Allowances and Prize Money; 5 The Issue of TV Revenue Sharing; 6 The Velon Initiative; 7 Conclusion; References; 5 Peculiarities of Sponsorship in Professional Road Cycling; Abstract; 1 Introduction: On the Origins of Team Cycling Sponsorship; 2 Business-to-Business Characteristics of Team Cycling Sponsorship.
505 0 0 _a3 Duration and Termination of Team Cycling Sponsorship4 Motives for Team Cycling Sponsorship; 5 The Integration of Sponsorship into Marketing Communication; 6 The Return of Team Cycling Sponsorship; 7 Sponsorship of Cycling Races; References; 6 TV Viewing of Road Cycling Races; Abstract; 1 Introduction; 2 The Successful Marriage of Road Cycling and Television; 3 The Pitfalls of Measuring TV Audiences for Sport; 4 TV Audiences for Cycling; 4.1 The UCI's ``official'' TV Audiences; 4.2 ``Real'' Observed TV Audiences for Cycling: The Case of the Tour de France.
530 _a2
_ub
650 0 _aCycling
_xEconomic aspects.
650 0 _aBicycle racing.
655 1 _aElectronic Books.
700 1 _aReeth, Daam Van,
_e5
700 1 _aLarson, Daniel Joseph,
_e5
856 4 0 _zClick to access digital title | log in using your CIU ID number and my.ciu.edu password.
_uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1074495&site=eds-live&custid=s3260518
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999 _c76496
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902 _a1
_bCynthia Snell
_c1
_dCynthia Snell