000			02839cam a2200409 i 4500
001			ocn919317240
003			OCoLC
005			20240726104731.0
008			150626s2015 mdua ob 001 0 eng
010			_a2021677074
040			_aDLC _beng _erda _epn _cDLC _dNT _dYDXCP _dIDEBK _dOCLCF _dCDX _dEBLCP _dTEFOD _dKYB _dINT _dUKAHL
020			_a9781442254220 _q((electronic)l(electronic)ctronic)
043			_an-us---
050	0	0	_aZ716 _b.C743 2015
049			_aMAIN
245	1	0	_aCreative library marketing and publicity : _bbest practices / _cedited by Robert J. Lackie and M. Sandra Wood.
260			_aLanham : _bRowman and Littlefield, _c(c)2015.
300			_a1 online resource (xi, 190 pages).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	0		_aBest practices in library services
504			_a2
505	0	0	_aBuilding a foundation for marketing success / _rJeannie Allen -- _tConversations : building relationships and using constituent voice in outreach / _rLetha Kay Goger -- _tPlano Public Library System : building a social media presence / _rBrent Bloechle -- _tCreating campus buzz with promotional videos / _rHeather A. Dalal, Paris Hannon, and Robert J. Lackie -- _tPromotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / _rMary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- _tBranding for relevance : a public library's continuing campaign for access / _rJessica Ford and Jim Staley -- _tPeople do still read e-mail! : e-mail marketing as an academic library outreach tool / _rJamie Hazlitt -- _tIncreasing library use : it's a long story / _rErica Thorsen -- _tIf you build it, will they come? : marketing a new library space / _rColeen Meyers-Martin and Lynn D. Lampert -- _tMarketing on a shoestring : publicity and promotion in a small public library / _rHeather Nicholson -- _tLibrary programming : methods for creation, collaboration, delivery, and outreach / _rAmanda Piekart and Bonnie Lafazan -- _t"Flipping the switch" for school library advocacy / _rSara Kelly Johns.
530			_a2 _ub
650		0	_aLibraries _xMarketing.
650		0	_aLibraries _xPublic relations.
650		0	_aLibraries _zUnited States _vCase studies.
655		1	_aElectronic Books.
700	1		_aLackie, Robert J., _d1966- _e5
700	1		_aWood, M. Sandra, _e5
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1057149&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hZ. _m2015 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c76446 _d76446
902			_a1 _bCynthia Snell _c1 _dCynthia Snell