000			02071cam a2200409Ki 4500
001			ocn899987241
003			OCoLC
005			20240726104723.0
008			150112s2015 txu ob s001 0 eng d
040			_aNT _beng _erda _epn _cNT _dNT _dE7B _dOCLCF _dYDXCP _dEBLCP _dOCLCQ _dOCLCA
020			_a9781477303962 _q((electronic)l(electronic)ctronic)
050	0	4	_aHF5415 _b.S455 2015
049			_aMAIN
100	1		_aSanto, Avi, _e1
245	1	0	_aSelling the Silver Bullet : _bthe Lone Ranger and transmedia brand licensing / _cAvi Santo.
250			_aFirst edition.
260			_aAustin : _bUniversity of Texas Press, _c(c)2015.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aTexas film and media studies series
504			_a2
505	0	0	_aHi-Yo licensing -- _tPutting on the mask : character licensing before the Lone Ranger -- _tBuilding the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- _tThe Lone Ranger and the law : the construction of corporate authorship -- _tContaining the ranger : postwar cultural (re)branding and the industrial logics of containment -- _tManaging a legend : the troubled career of the Lone Ranger as heritage brand -- _tThe Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- _tParting shots.
530			_a2 _ub
600	0	0	_aLone Ranger _c(Fictitious character)
650		0	_aProduct management.
650		0	_aLicense agreements.
650		0	_aCharacter merchandising.
650		0	_aBranding (Marketing)
655		1	_aElectronic Books.
856	4	0	_zClick to access digital title | log in using your CIU ID number and my.ciu.edu password. _uhttpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=937486&site=eds-live&custid=s3260518
942			_cOB _D _eEB _hHF. _m2015 _QOL _R _x _8NFIC _2LOC
994			_a92 _bNT
999			_c76012 _d76012
902			_a1 _bCynthia Snell _c1 _dCynthia Snell