000			01919cam a22003974i 4500
001			ocm54536866
003			OCoLC
005			20240726083528.0
008			040224s2004 coua b 000 0 eng
010			_a2004004343
020			_a9780764427435
035			_a(OCoLC)54536866
040			_aDLC _beng _erda _cDLC _dIG# _dBAKER _dBTCTA _dYDXCP _dOCLCQ _dHNW _dOCLCF _dOCLCO _dSBI
042			_apcc
049			_aSBIM
050	0	4	_aBV4211.N424.N457 2004
050	0	4	_aBV4211
100	1		_aNelson, Alan E, _e1
245	1	0	_aCreating messages that connect : _b10 secrets of effective communicators / _cAlan Nelson. _hPR
260			_aLoveland, Colorado : _bGroup Pub., _c(c)2004.
300			_a176 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_a1 (pages 168-170).
505	0	0	_aThe ten secrets. Secret # 1 : answer the question "why should I listen to you?" ; Secret # 2 : know your audience ; Secret # 3 : clarify the context ; Secret # 4 : strategize the four primary message-design components ; Secret # 5 : give them handles ; Secret # 6 : bait the hook ; Secret # 7 : avoid the bore-snore factor ; Secret # 8 : ask for the sale ; Secret # 9 : measure results ; Secret # 10 : bridge for broader impact -- _tBut wait, there's more! Market well ; Write to convince ; But what about -- _t?
530			_a2
650		0	_aPreaching.
650		0	_aCommunication _xReligious aspects _xChristianity.
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip0415/2004004343.html
907			_a.b17072050 _b09-05-14 _c09-05-14
942			_cBK _hBV _m2004 _e _i2018-07-15 _k0.00
998			_acim _b09-05-14 _cm _da _e- _feng _gcou _h0
994			_aC0 _bSBI
945			_g1 _i31923001864723 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u1 _v0 _w1 _x0 _y.i20138325 _z09-05-14
999			_c7444 _d7444
902			_a1 _bCynthia Snell _c1 _dCynthia Snell