000			03173nam a2200625 i 4500
001			11138056
003			CaPaEBR
005			20240726104653.0
008			160119s2016 nyua foab 001 0 eng d
020			_a9781631573064 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF5718 _b.W758 2016
100	1		_aMizrahi, Janet., _e1
245	1	0	_aWriting for public relations : _ba practical guide for professionals / _cJanet Mizrahi.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2016.
300			_a1 online resource (136 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection,
504			_a1 (pages 129-132) and index.
505	0	0	_a1. Writing as a public relations professional -- _t2. Routine communication -- _t3. Writing news releases -- _t4. Newsletters -- _t5. Brochures -- _t6. Media kits -- _t7. Website content -- _t8. Social media -- _tAppendix. Sample documents -- _tNotes -- _tReferences -- _tIndex.
520	3		_aThe very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on January 19, 2016).
650		0	_aBusiness writing.
650		0	_aPublic relations.
653			_ablog
653			_abrochure
653			_ae-newsletter
653			_amarcom
653			_amarketing
653			_amarketing style
653			_amedia kit
653			_amicroblog
653			_anews release
653			_anewsletter
653			_apitch letter
653			_apress kit
653			_apress release
653			_apublic relations
653			_asocial media
653			_aTweet
653			_aweb copy
653			_aweb writing
653			_awebsite
653			_awriting
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000460.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF5718.3 _m(c)2016 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74439 _d74439
902			_a1 _bCynthia Snell _c1 _dCynthia Snell