000			03103nam a2200493 i 4500
001			BEPB0000693
003			BEP
005			20240726104653.0
008			171226s2018 nyu foab 001 0 eng d
020			_a9781947843042 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF5415 _b.W675 2018
100	1		_aAsensio, Alfonso, _e1
245	1	0	_aWorld wide data : _bthe future of digital marketing, e-commerce, and big data / _cAlfonso Asensio.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2018.
300			_a1 online resource (74 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aBig data and business analytics collection,
504			_a2
505	0	0	_a1. Introduction: a complex world -- _t2. The digital marketing ecosystem -- _t3. The role of data -- _t4. Creating a data strategy -- _t5. Some thoughts on privacy -- _tConclusion -- _tGlossary -- _tAbout the author -- _tIndex.
520	3		_aThe world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-bred competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on December 26, 2017).
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
650		0	_aBig data.
653			_aadvertising
653			_abig data
653			_adata
653			_adata-driven marketing
653			_adigital marketing
653			_ae-commerce
653			_aonline marketing
655		0	_aElectronic books.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000693.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF5415.1265 _m(c)2018 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74438 _d74438
902			_a1 _bCynthia Snell _c1 _dCynthia Snell