000			05154nam a2200733 i 4500
001			10528318
003			CaPaEBR
005			20241023114824.0
006			m eo d
007			cr cn |||m|||a
008			120125s2012 nyu foab 001 0 eng d
020			_a9781606492307 _qelectronic bk.
024	7		_a10.4128/9781606492307 _2doi
028	5	3	_a2 _bBEP
035			_a(OCoLC)774870126
035			_a(CaBNVSL)swl00400447
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF1417.5
100	1		_aBorgeon, Michel, _eauthor
245	1	0	_aTrade promotion strategies best practices / _cMichel Borgeon and Claude Cellich.
250			_a1st ed.
264		1	_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[2012]
264		4	_c�2012
300			_a1 electronic text (xii, 210 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aInternational business collection, _x1948-2760
504			_aIncludes bibliographical references (pages 195-199) and index.
505	0		_aList of abbreviations -- _tPreface -- _tIntroduction -- _tPart I. Trade promotion principles and review of key strategic functions -- _t1. Why develop trade promotion strategies, and who is concerned? -- _t2. Defining trade promotion and strategic goals -- _t3. Setting up the process of trade promotion strategy: export development and export promotion -- _t4. Competitiveness issues are defined at the national level -- _t5. The competitiveness scheme in the context of trade promotion strategies -- _t6. Key components for successful promotion activities -- _t7. Trade promotion and budget allocation -- _t8. The exporter profile: making exporting a core business -- _t9. Trade representation abroad: a key component of trade promotion strategy -- _t10. Evaluation practices -- _tConclusion. The future of trade promotion -- _tPart II. Best practices: tools, functional cases, and sectoral cases -- _tCase 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- _tCase 2. Market analysis tools in the context of Mexican foreign trade -- _tCase 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- _tCase 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- _tPart III. National trade promotion cases -- _tCase 5. Australia: the Australian trade promotion environment -- _tCase 6. Canada: an integrated and decentralized range of trade promotion services and tools -- _tCase 7. Mauritius: a success story -- _tCase 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- _tCase 9. United States: trade promotion policy -- _tAppendix. International trade organizations and national trade promotion organizations on the web -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aGlobalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on January 25, 2012).
650		0	_aForeign trade promotion.
653			_aClients' satisfaction survey
653			_acompetitiveness
653			_aexporter profile
653			_aexport strategies
653			_aevaluation tools
653			_afair trade
653			_amarket analysis
653			_aonline assistance
653			_atrade promotion budget
653			_atrade maps
653			_atrade promotion organisations
653			_atrade promotion strategies
653			_atrade representation
653			_aAustralia
653			_aCanada
653			_aMauritius
653			_aTaiwan
653			_aUnited States
655		0	_a[genre]
700	1		_aCellich, Claude.
776	0	8	_iPrint version: _z9781606492291
830		0	_aInternational business collection. _x1948-2760
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000087.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10528318
999			_c74375 _d74375
902			_c1 _dCynthia Snell