000 04376nam a2200529 i 4500
001 11011868
003 CaPaEBR
005 20241023114838.0
006 m eo d
007 cr cn |||m|||a
008 150131s2015 nyua foab 001 0 eng d
020 _a9781631570025
_qe-book
035 _a(OCoLC)902646238
035 _a(CaBNVSL)swl00404654
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aML3790
100 1 _aAllan, David.,
_eauthor.
245 1 0 _aThis note's for you :
_bpopular music + advertising = marketing excellence /
_cDavid Allan.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2015.]
300 _a1 online resource (xii, 184 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aDigital and social media marketing and advertising collection,
_x2333-8830
504 _aIncludes bibliographical references (pages 175-179) and index.
505 0 _aOpening act: the brands --
_tSynchronization and transcription licenses --
_t1. "Teach the World to Sing" - Coca Cola (1971) --
_t2. New Generation - Michael Jackson and Pepsi (1983) --
_t3. Grapevine - Motown and the California Raisins (1986) --
_t4. "Revolution" - The Beatles and Nike (1987) --
_t5. "Be My Baby" - The Ronettes and Levi's (1989) --
_t6. "Like A Rock" - Bob Seger and Chevy (1991) --
_t7. "Start Me Up" - The Rolling Stones and Microsoft (1995) --
_t8. "Desert Rose" - Sting and Jaguar (1999) --
_t9. "Pink Moon" - Drake and VW (1999) --
_t10. "Find My Baby" - Moby and American Express (2000) --
_t11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) --
_t12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) --
_t13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) --
_t14. The Silhouettes - Various Artists and Apple (2003) --
_t15. Angels - Bob Dylan and Victoria's Secret (2004) --
_t16. "Love Train" - O'Jays and Coors Light (2005) --
_t17. "Back in Black" - AC/DC and The Gap (2006) --
_t18. "The Hamsters" - Various Artists and Kia (2008) --
_t19. "Lose Yourself" - Eminem and Chrysler (2011) --
_t20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) --
_tEncore: The Bands --
_tNotes --
_tReferences --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aFrom Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on January 31, 2015).
650 0 _aMusic in advertising.
650 0 _aSinging commercials.
653 _aadvertising
653 _acommercials
653 _amarketing
653 _apopular music
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781631570018
830 0 _aDigital and social media marketing and advertising collection.
_x2333-8830
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000359.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP11011868
999 _c74360
_d74360
902 _c1
_dCynthia Snell