000			03142nam a2200541 i 4500
001			9781952538476
003			BEP
005			20240726104652.0
008			190417s2021 nyua fob 001 0 eng d
020			_a9781952538476 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aG151 _b.T374 2021
100	1		_aJeynes, Jacqueline, _e1
245	1	0	_aTargeting the mature traveler : _bdeveloping strategies for an emerging market / _cDr. Jacqueline Jeynes, PhD, MBA, BEd (Hons), BA (Hons).
250			_aFirst edition.
300			_a1 online resource (xviii, 127 pages) : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aTourism and hospitality management collection,
504			_a1 (pages 117-119) and index.
505	0	0	_aPart 1. Introduction and mature traveler profiles -- _tPart 2. Country profiles -- _tPart 3. Future trends--sectors and destinations -- _tPart 4. Strategies.
520	3		_aThis book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 01/26/2021.
650		0	_aOlder people _xTravel.
650		0	_aTourism _xPlanning.
650		0	_aTourism _xMarketing.
653			_aTourism.
653			_aTravel trends.
653			_aMature traveler.
653			_aTourist destinations.
653			_aOvertourism.
653			_aEcotourism.
653			_aTravel agents.
653			_aTour operators.
653			_aGlobal demographics.
653			_aMarketing strategy.
653			_aUGIs.
653			_aCountry profiles.
655		0	_aElectronic books.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hG151 _m(c)2021 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74346 _d74346
902			_a1 _bCynthia Snell _c1 _dCynthia Snell