| 000 | 03929nam a2200589 i 4500 | ||
|---|---|---|---|
| 001 | 9781949443424 | ||
| 003 | BEP | ||
| 005 | 20241023114910.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 181212s2019 nyua foab 001 0 eng d | ||
| 020 |
_a9781949443424 _qe-book |
||
| 035 | _a(OCoLC)1078753865 | ||
| 035 | _a(CaBNVSL)swl000408799 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 4 | _aHD30.28 | |
| 100 | 1 |
_aEdmondson, Michael, _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic thinking and writing / _cMichael Edmondson. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2019.] |
|
| 300 |
_a1 online resource (xx, 154 pages) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
||
| 490 | 1 |
_aCorporate communication collection, _x2156-8170 |
|
| 504 | _a2 | ||
| 505 | 0 |
_aPart 1. Thinking -- _t1. The types of thinking -- _t2. The components of thinking -- _t3. Strategic thinking -- _t4. The process of strategic thinking -- _tPart 2. Writing -- _t5. Amazon's six-page memo -- _t6. Three writing strategies -- _t7. Strategic business writing -- _t8. Strategic writing topics -- _tAppendix. List of 300 words and definitions -- _tAbout the author -- _tIndex. |
|
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aIn today's hyperconnected, dynamic, and ever-changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on December 12, 2018). | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aBusiness writing. | |
| 650 | 0 | _aCritical thinking. | |
| 653 | _abusiness | ||
| 653 | _acommunication | ||
| 653 | _acorporate communication | ||
| 653 | _aleadership | ||
| 653 | _aprofessional development | ||
| 653 | _astrategic thinking | ||
| 653 | _astrategy | ||
| 653 | _awriting | ||
| 655 | 0 | _a[genre] | |
| 776 | 0 | 8 |
_iPrint version: _z9781949443417 |
| 830 | 0 |
_aCorporate communication collection. _x2156-8170 |
|
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000832.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781949443424 |
||
| 999 |
_c74301 _d74301 |
||
| 902 |
_c1 _dCynthia Snell |
||