000			04029nam a2200565 i 4500
001			11028991
003			CaPaEBR
005			20241023114838.0
006			m eo d
007			cr cn |||m|||a
008			150313s2015 nyua foab 001 0 eng d
020			_a9781631571138 _qe-book
035			_a(OCoLC)904942973
035			_a(CaBNVSL)swl00404761
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5429
100	1		_aEbster, Claus., _eauthor.
245	1	0	_aStore design and visual merchandising : _bcreating store space that encourages buying / _cClaus Ebster and Marion Garaus.
250			_aSecond edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2015.]
300			_a1 online resource (220 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aConsumer behavior collection, _x2163-937X
504			_aIncludes bibliographical references (pages 203-214) and index.
505	0		_aIntroduction. What store design can do for you -- _t1. Store layout: understanding and influencing how shoppers navigate your store -- _t2. Where am I? Helping shopper orientation in your store -- _t3. Store design factors: looking good from store front to store back -- _t4. Visual merchandising: capturing customer attention -- _t5. Store atmosphere: communicating using the senses -- _t6. Experiential store design: make shopping memorable and fun -- _t7. A cookbook for best store design: seven recipes -- _tNotes -- _tReferences -- _tIllustration credits -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThe careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on March 13, 2015).
650		0	_aStores, Retail _xDesign and construction.
650		0	_aDisplay of merchandise.
653			_aconsumer behavior
653			_amarketing
653			_aretailing
653			_ashopper marketing
653			_astore design
653			_avisual merchandising
655		0	_a[genre]
700	1		_aGaraus, Marion., _eauthor.
776	0	8	_iPrint version: _z9781631571121
830		0	_aConsumer behavior collection. _x2163-937X
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000365.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11028991
999			_c74278 _d74278
902			_c1 _dCynthia Snell