000 04475nam a2200469 i 4500
001 9781948976817
003 BEP
005 20241023114906.0
006 m eo d
007 cr cn |||m|||a
008 180905s2018 nyua foab 000 0 eng d
020 _a9781948976817
_qe-book
035 _a(OCoLC)1053772678
035 _a(CaBNVSL)swl000408671
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHD62.5
100 1 _aPillania, Rajesh K.,
_eauthor.
245 1 0 _aStartup strategy humor :
_bdemocratizing startup strategy /
_cRajesh K. Pillania.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2018.]
300 _a1 online resource (xix, 125pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aEntrepreneurship and small business management collection,
_x1946-5661
504 _a1
505 0 _a1. Why startups?: a car and dogs --
_t2. What startup?: From changing the world to changing oneself! --
_t3. Entrepreneurial spirit: the hilarious case of Ranchodas! --
_t4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat! --
_t5. Startup team: lessons from Aamir Khan in Lagaan --
_t6. Resilience: learning from the Hindi movie guru! --
_t7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement --
_t8. Medici effect: mixing yoga and omelet-making sessions! --
_t9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump! --
_t10. Business model: learning from a campus love story --
_t11. Niche focus and domain knowledge for entry strategy: special --
_t12. Which product and market to go for: learning from a love story --
_t13. Vanity metrics: beware of nondrinker drivers! --
_t14. Role of assumptions: flawed interpretation of environment: "they think I am God!" --
_t15. Balance between analysis and action: calculating laughing points in a movie for marriage! --
_t16. Strategy: Chak de India --
_t17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat! --
_t18. Organizational culture: culture eats strategy for breakfast, Drucker --
_t19. Marketing strategy: success of "brand modi" in Parliament elections 2014 --
_t20. Social media per se is not marketing strategy: please update my Facebook status as "dead!" --
_t21.Pitch!: Rang De Basanti screen test --
_t22. Financial strategy: two and a half men --
_t23. Crowd sourcing: the rise of AAP and Arvind Kejriwal --
_t24. Staying focused: the interesting case of AAP! --
_t25. Implementation challenges: the days after honeymoon --
_t26. Pivot: the curious case of Tendulkar and Kumble --
_t27. Beware of startup myths: running away with the passbook vending machine instead of the ATM! --
_t28. Hedging the risk: take a bus home after getting drunk! --
_t29. Social entrepreneurship: the case of Anna Hazare --
_t30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance --
_tEpilogue --
_tAnnexure I. Startup workbook --
_tAnnexure II. Select free resources for more on startups --
_tReferences --
_tAbout the author.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This book is an excellent read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on September 5, 2018).
650 0 _aNew business enterprises
_xHumor.
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781948976800
830 0 _aEntrepreneurship and small business management collection.
_x1946-5661
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000788.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP9781948976817
999 _c74271
_d74271
902 _c1
_dCynthia Snell