000			05356nam a2200877 i 4500
001			9781637421246
003			BEP
005			20241023114936.0
006			m eo d
007			cr cn |||m|||a
008			190417s2021 nyua fob 001 0 eng d
020			_a9781637421246 _qe-book
035			_a(OCoLC)1281112550
035			_a(CaBNVSL)slc00001871
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.1255
100	1		_aMcGurk, Brian, _eauthor.
245	1	0	_aStand out!! : _bthe secrets of branding for a new generation / _cBrian McGurk.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2021.]
300			_a1 online resource (xiii, 146 pages) : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection, _x2333-8830
504			_aIncludes bibliographical references (pages 131-133) and index.
505	0		_aChapter 1. Generation B: generation brand. Gen B and the rise of the brand generation. Generation X ; Generation Y ; Generation Z ; Introducing generation B ; From mobile phone to smartphone: an icon of the gen B era -- _tChapter 2. Secrets and lessons from the leading edge. The secrets and lessons of successful branding. Understanding branding ; Planning branding ; Creating branding ; Briefing branding ; Implementing branding ; Internalizing branding -- _tChapter 3 What's it worth? Valuing your brand. Why and how to value a brand. The cost approach ; The market approach ; The income approach ; Consumer-based approaches ; Financial-based approaches ; Formulary approaches ; Composite approaches -- _tChapter 4. Been there, done that, what next? Brand stewardship Is for the long-haul not the short-play -- _tChapter 5. The 9:6:3 guide to brand growth. The principles, truths, and challenges of brand leadership.
506			_aAccess restricted to authorized users and institutions.
520	3		_aDrawing on three decades of professional experience, this book brings the reader down less traveled paths in the world of branding, challenging current paradigms, uncovering the secrets of brand success, and introducing Generation B-- the true millennials who are today's generation of brand natives. In addition, among its key areas of focus, Stand Out!! reviews the roots of financial brand valuation, explains its rationale, and explores the conditions for brand value growth, introducing the reader to a range of popular valuation methods and broader measurement approaches. The specific forces challenging brand strategy planning today are discussed inthe context of a new world order of diversifying social media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths, and challenges that influence brand growth and represent governing guidelines for the journey to brand success. This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences, and pull-out quotes, as well as a helpful word wizard glossary at the end of each chapter explaining business terms and expressions used.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 10/27/2021.
650		0	_aBranding (Marketing)
650		0	_aCorporate culture.
650		0	_aIdeals (Psychology)
650		0	_aStrategic planning.
650		0	_aMarket share.
653			_aBrand.
653			_aBranding.
653			_aBrand valuation.
653			_aBrand strategy.
653			_aMillennials.
653			_aGen Z.
653			_aEmployer branding.
653			_aBrand identity.
653			_aBrand culture.
653			_aSocial media.
653			_aDigital marketing.
653			_aBrand communication.
653			_aLiving the brand.
653			_aBrand development.
653			_aBrand equity.
653			_aBrand values.
653			_aCreativity.
653			_aDesign.
653			_aBrand experience.
653			_aBrand image.
653			_aBrand implementation.
653			_aBrand leadership.
653			_aBrand performance.
653			_aBrand planning.
653			_aBrand principles.
653			_aBrand proposition.
653			_aiPhone.
653			_aQualitative research.
653			_aTalent retention.
655		0	_a[genre]
655		0	_aElectronic books.
776	0	8	_iPrint version: _z9781637421239
830		0	_aDigital and social media marketing and advertising collection. _x2333-8830
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001158.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781637421246
999			_c74268 _d74268
902			_c1 _dCynthia Snell