000			03981nam a2200589 i 4500
001			10940887
003			CaPaEBR
005			20241023114835.0
006			m eo d
007			cr cn |||m|||a
008			140926s2014 nyu foab 001 0 eng d
020			_a9781606499290 _qe-book
035			_a(OCoLC)891574342
035			_a(CaBNVSL)swl00404004
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHM742
100	1		_aGordon, Cindy., _eauthor.
245	1	0	_aSocial roots : _bwhy social innovations are creating the influence economy / _cCindy Gordon, Andrew Weir, and John P. Girard.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2014.]
300			_a1 online resource (xiv, 154 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection, _x2333-8830
500			_aPart of: 2014 digital library.
504			_aIncludes bibliographical references (pages 139-148) and index.
505	0		_a1. Our social roots -- _t2. Facebook -- _t3. Twitter -- _t4. LinkedIn -- _t5. Myspace -- _t6. WordPress -- _t7. Blogger -- _t8. YouTube -- _t9. Social Learning -- _t10. Social prospecting -- _t11. Social analytics -- _t12. What's next? -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aTraces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. The genesis of this rich transformation is driven by collaboration and social media approaches that began in 2003. Over the next decade, more social engagement tools were added to the growing arsenal of collaborative platforms, many of which continue to change and evolve today. Independently these companies created new ways to perform individual tasks; collectively they change the way we do business. And all of this rapid innovation has occurred in a decade. For some it is hard to believe how much the world has changed in just 10 years. Social Roots is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social Roots are about organizations that took the opportunity to experiment and experience the power of social networking approaches to conducting business; and social innovators striving to make the world a better place. Their contributions to creating the influence economy are numerous, and their story of how they achieved success creates a tapestry of insight.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on September 26, 2014).
650		0	_aSocial media _xEconomic aspects.
650		0	_aSocial influence _xEconomic aspects.
653			_aanalysis
653			_ahistory
653			_alearning
653			_aprospecting
653			_asocial media
655		0	_a[genre]
700	1		_aWeir, Andrew., _eauthor.
700	1		_aGirard, John P., _d1961-, _eauthor.
776	0	8	_iPrint version: _z9781606499283
830		0	_a2014 digital library.
830		0	_aDigital and social media marketing and advertising collection. _x2333-8830
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000279.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10940887
999			_c74261 _d74261
902			_c1 _dCynthia Snell