| 000 | 02931nam a2200625 i 4500 | ||
|---|---|---|---|
| 001 | 11475331 | ||
| 003 | CaPaEBR | ||
| 005 | 20241023114857.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 171205s2018 nyua foab 001 0 eng d | ||
| 020 |
_a9781631577659 _qe-book |
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| 035 | _a(BEP)5165168 | ||
| 035 | _a(OCoLC)1014035863 | ||
| 035 | _a(CaBNVSL)swl00408005 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 4 | _aHF5415.1265 | |
| 100 | 1 |
_aCharlesworth, Alan, _d1956-, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial media marketing : _bmarketing panacea or the emperor's new digital clothes? / _cAlan Charlesworth. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2018.] |
|
| 300 |
_a1 online resource (xvi, 165 pages) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
||
| 490 | 1 |
_aMarketing strategy collection, _x2150-9662 |
|
| 504 | _aIncludes bibliographical references (pages 159-162) and index. | ||
| 505 | 0 |
_a1. What is social media -- _t2. Who uses what on social media ... and why -- _t3. What is social media marketing? -- _t4. Strategic issues in social media marketing -- _t5. Operational issues in social media marketing -- _t6. Social media marketing: what works, what doesn't ... and why -- _t7. Conclusion -- _tReferences -- _tIndex. |
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| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aThe tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on December 5, 2017). | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aOnline social networks in business. | |
| 653 | _adigital marketing | ||
| 653 | _adigital transformation | ||
| 653 | _ae-commerce | ||
| 653 | _aInternet marketing | ||
| 653 | _amarketing on social media | ||
| 653 | _aonline marketing | ||
| 653 | _asocial media advertising | ||
| 653 | _asocial media marketing | ||
| 653 | _asocial media | ||
| 653 | _aviral marketing | ||
| 655 | 0 | _a[genre] | |
| 655 | 0 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _z9781631577642 |
| 830 | 0 |
_aMarketing strategy collection. _x2150-9662 |
|
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000666.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP11475331 |
||
| 999 |
_c74259 _d74259 |
||
| 902 |
_c1 _dCynthia Snell |
||