000			05119nam a2200685 i 4500
001			11250951
003			CaPaEBR
005			20241023114846.0
006			m eo d
007			cr cn |||m|||a
008			160829s2016 nyu foab 001 0 eng d
020			_a9781606498538 _qe-book
035			_a(BEP)4653409
035			_a(OCoLC)957560519
035			_a(CaBNVSL)swl00406803
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHM742
100	1		_aBarnes, Joseph W., _eauthor.
245	1	0	_aSocial media ethics made easy : _bhow to comply with FTC guidelines / _cJoseph W. Barnes.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2016.]
300			_a1 online resource (xiv, 104 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aGiving voice to values on business ethics and corporate social responsibility collection, _x2333-8814
504			_aIncludes bibliographical references (pages 93-99) and index.
505	0		_a1. The social, digital, and mobile landscape -- _t2. Defining social media -- _t3. Defining ethics -- _t4. Why this book is necessary: the evidence -- _t5. Why we need ethics policies and guidelines -- _t6. The Federal Trade Commission steps in -- _t7. How to create a social media policy: what to consider -- _t8. Steps to create a social media ethics policy -- _t9. The legal backlash -- _t10. Emerging/future issues -- _t11. What you can do to make a difference -- _t12. Sample social media ethics policies -- _tReference -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aWhen you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on August 29, 2016).
610	1	0	_aUnited States. _bFederal Trade Commission.
650		0	_aOnline social networks _xMoral and ethical aspects.
650		0	_aSocial media _xMoral and ethical aspects.
650		0	_aInternet marketing _xMoral and ethical aspects.
650		0	_aWord-of-mouth advertising _xMoral and ethical aspects.
653			_aFederal Trade Commission disclosure
653			_aFTC disclosure
653			_aFederal Trade Commission Endorsement
653			_aFTC Endorsement
653			_aFTC endorsement requirements
653			_aFederal Trade Commission social media
653			_aFTC social media
653			_aFederal Trade Commission social media rules
653			_aFTC social media rules
653			_aSocial media deception
653			_asocial media disclosure
653			_aSocial media endorsements
653			_asocial media marketing
655		0	_a[genre]
776	0	8	_iPrint version: _z9781606498521
830		0	_aGiving voice to values on business ethics and corporate social responsibility collection. _x2333-8814
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000508.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11250951
999			_c74257 _d74257
902			_c1 _dCynthia Snell