000			04468nam a2200589 i 4500
001			11205078
003			CaPaEBR
005			20240726104650.0
008			160512s2016 nyua foab 001 0 eng d
020			_a9781631574962 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHD9980 _b.S478 2016
100	1		_aGustafsson, Anders, _d1964-, _e1
245	1	0	_aService innovation /Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2016.
300			_a1 online resource (x, 169 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aService systems and innovations in business and society collection,
500			_aCo-published with Center for Services Leadership (CSL) at Arizona State University and Service Research Center, CTF at Karlstad University, Sweden.
504			_a2
505	0	0	_a1. Service as the key driver of growth -- _t2. What is service innovation? -- _t3. Value creation drives service innovation -- _t4. Developing service innovations -- _t5. Customers as cocreators in service innovation -- _t6. Service innovation in goods-centric firms -- _t7. The service innovator, tying it all together -- _tIndex.
520	3		_aThe world is being shaped by service. All the world's most advanced economies are dominated by service, with many countries having more than 70 percent of their gross domestic product (GDP) generated by it. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in this book are: (1) How is the service sector growing; (2) what is service innovation; (3) what are the drivers of service innovation; and (4) how can organizations innovate service in a structured way? The book views service as the value creating activity that customers perform in their own context: The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation. Service innovation is a multifaceted concept dependent on the purpose of the innovation. These purposes could be to: differentiate, finance, help, experience, and streamline the process or offering. In turn, these result in: brand innovation, business model innovation, social innovation, experience innovation, process innovation, and behavioral innovation, respectively. In this book, we develop guidelines for what is required from the organizational perspective, how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that is goods-centric to become service or solution provider. Despite the heightened focus on service in many business sectors, most models and theories of innovation are based on a goods perspective, assuming that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on May 12, 2016).
650		0	_aService industries _xTechnological innovations.
653			_abusiness
653			_acocreation
653			_acompany
653			_acreativity
653			_acustomer
653			_aexperience
653			_ainnovation
653			_aorganization
653			_aprocess
653			_aproduct
653			_aresearch
653			_aservice
653			_auser
653			_avalue creation
700	1		_aKristensson, Per., _e1
700	1		_aSchirr, Gary R., _e1
700	1		_aWitell, Lars., _e1
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000483.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHD9980.5 _m(c)2016 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74239 _d74239
902			_a1 _bCynthia Snell _c1 _dCynthia Snell