000 03365nam a2200625 i 4500
001 9781631577024
003 BEP
005 20240726104650.0
008 190417s2019 nyua fob 001 0 eng d
020 _a9781631577024
_q((electronic)l(electronic)ctronic)-book
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 0 4 _aHF5415
_b.S478 2019
100 1 _aUrquhart, Fiona,
_e1
245 1 0 _aService excellence in organizations :
_beight key steps to follow and achieve it
_cFiona Urquhart.
250 _aFirst edition.
260 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c(c)2019.
300 _a1 online resource (142 pages) :
_bcolor illustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aService systems and innovations in business and society collection,
504 _a2
505 0 0 _aChapter 1. Introduction to service excellence --
_tChapter 2. Entice --
_tChapter 3. Ensure quality --
_tChapter 4. Establish trust --
_tChapter 5. Exceeding customer needs and expectations.
520 3 _aIn this first volume, the first chapter introduces the distinction between customer service and service excellence and some of the drivers behind this. The way in which the brand acts to draw the customer into a relationship is covered in the second chapter. The third chapter explores aspects of the customer, their behavior, and experience that any organization needs to understand intimately in order to be able to offer a sensitive and responsive service. A huge element of effective service provision and relationship building is trust, and this is the subject of the fourth chapter. The fifth and the final chapter addresses the quality aspects ofservice and the way in which some organizations regularly go above and beyond expectations to delight their customer, keep them coming back, and make them rave about the experience they have in their relationships with the organization.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aDescription based on PDF viewed 06/05/2019.
650 0 _aCustomer service.
650 0 _aCustomer service
_xManagement.
653 _aCustomer delight.
653 _aBrand engagement.
653 _aService drama.
653 _aServicescape.
653 _aCustomer activity cycle.
653 _aBrand authenticity.
653 _aCustomer relationship management.
653 _aLoyalty.
653 _aAdvocacy.
653 _aPartnering.
653 _aCustomer lifetime value.
653 _aTouchpoints.
653 _aProduct/service lifecycle.
653 _aChange drivers.
653 _aInnovation.
653 _aDesign thinking.
653 _aService development.
653 _aService blueprint.
653 _aService dominant logic.
655 0 _aElectronic books.
856 4 1 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000895.html
_zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 _c1
_D
_eBEP
_hHF5415.5
_m(c)2019
_QOB
_R
_x
_8NFIC
_dCynthia Snell
999 _c74237
_d74237
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell